Recent Submissions

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    The enhancement of employee engagement to reduce employee turnover intention and improve employee job satisfaction: an action research on Mirac Company in Yangon, Myanmar  

    Swe, Khin Thet Htar; Lu, Lee Hsing (2019)

    This action research was conducted employing both quantitative and qualitative methods and aims to reduce employee turnover intention and improve employee job satisfaction through enhancement of employee engagement in a Myanmar-Japan joint venture local recruitment company, Mirac, with 36 employees. The objectives were to analyze the current situation of Mirac Company in terms of Employee Engagement, Employee Job Satisfaction and Employee Turnover Intention ; to develop and design appropriate ODIs to improve Employee Engagement, Employee ...
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    The impact of OD process consulting on goal setting, performance feedback, employee motivation, teamwork, and job performance: an action research of small and medium enterprise (SME) manufacturer 

    Vuttichai Voraphani; Sming Chungviwatanant (2019)

    This research determines the impact of OD Process Consulting on Goal Setting, Performance Feedback, Employee Motivation, Teamwork, and Job Performance in a Small and Medium Enterprise (SME) Manufacturer. The action research compared the difference of these five variables between pre-ODI and post-ODI of 71 respondents in production department of the company. To improve the level of these five variables, ODI activities were designed and implemented. These ODI activities included setting intermediate goals and official goal, revising persona...
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    The effect of e-word of mouth (E-WOM) on various factors influencing customers’ hotel booking intention 

    Krisana Kitcharoen (2019)

    Electronic word of mouth received by customers would lead to their hotel booking intention via smartphones both on online or mobile phone application such as Agoda or Booking.com. Travelers who read comments or reviews and made a hotel choice based on those comments were targeted for this study. The research aims to determine the effect of electronic word of mouth on factors influencing hotel booking intention via smartphones. The research hypotheses determine the effect electronic word of mouth attributed toward perceived behavioral cont...
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    Exploring 21st century teaching development model for lecturers: a case study of two universities in Vietnam 

    Do, Khoa; Fernando, Maria Socorro (Marrisa) C. L (2018)

    The world is changing day by day and education sector is also catching up to provide sufficient education outcomes required by society in 21st century. Teachers is one of key factors contributing to graduate quality. This study aims to explore the influence of soft skills in terms of critical thinking, problem-solving, communication, teamwork, and information management skills on teaching competency of lecturers at two faculties of two universities in Vietnam. The findings of quantitative and qualitative data indicated soft skills in term...
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    Exploring the relationship between self-directed learning and research competency in graduate students 

    Watana Vinitwatanakhun (2018)

    This purpose of this study was to examine the relationship between self-directed learning and research competency in graduate students. The participants were graduate students studying at the master’s degree level in education programs at one institution of higher education. The total number of participants in this study was sixty-five students (N=65). The Self-Directed Learning Rating Scale (SDLRS) developed by Guglielmino (1977, 1991), was used as the main instrument to evaluate graduate students’ self-directed learning readiness. Data ...
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    Improving collaborative learning, student engagement and student performance through an experiential learning cycle: a case of Chinese exchange students of an undergraduate program 

    Wenting, He; Sirichai Preudhikulpradab (2018)

    The main purpose of this research is to improve collaborative learning, student engagement and student performance through an Experiential Learning Cycle. The target group was the 36 Chinese students who study “Business and Social Entrepreneurial” subject and are currently attending Chinese Exchange program. It is the case study of private university in Thailand. Instructional Development intervention was designed and applied using Kolb’s Experiential Learning Cycle and Organization Development and Change Management theories. Class activi...
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    An initial analysis of leadership competencies for organization development intervention: a case study of educational QA agency 

    Phusima Pinyosinwat; Sirichai Preudhikulpradab (2018)

    This research is aims to determine the leadership competencies for organization development intervention; it is a case study on educational quality assessment (QA) agency in Thailand. The objectives consisted of first, to identify and compare the current and expected perception toward leadership competencies of employees and management, and second, to identify the most important leadership competency. The nature of this research work is research and development while employing the mixed method for data collection, analysis and interpretat...
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    The factors affecting healthy lifestyle and attitude towards organic foods: a case study of people living in Bangkok, Thailand 

    Aunchisa Charoenpanich; Rawin Vongurai (2018)

    Nowadays, people worldwide are more aware of agricultural residues in foods. Consumers start to find an alternative way in food purchase. Health and wellness are the new lifestyle status for Asian consumers who are more health-conscious and interested in organic foods. China and India are two of the fastest growing markets for organic foods. Thailand is known as food basket of Asia and kitchen of the world due to an abundance of natural resources, and has increasingly emphasized on organically grown foods. The Thai government has introduce...
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    Enhancing team learning in a faith based organization in Myanmar: an action research approach 

    Soe, S. Myat; Fernando, Maria Socorro Cristina L (2017)

    The main purpose of this research is to enhance team learning in a faith based organization in Myanmar. The objective of this research is to determine the current situation of the organization in terms of team learning and implement an appropriate OD intervention and action plan to sustain continuous team learning in the organization. This study benefits the organization by providing the opportunity to identify the current situation and find ways to improve for future development. Good working environment, coordination and collaboration p...
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    Using WBL as ODI to improve work environment and well-being of employee 

    Kijchai Chotikamankong; Sirichai Preudhikulpradab (2017)

    This research was undertaken at SC Siam Supply and Sounds. The study was an action research, focus on work environment and well-being of employees The objectives of research comprise of three; 1) To determine the current situation of work environment and well-being of employees; 2)To identify if using WBL as ODI can improve work environment and well-being of employee and 3) To compare the difference between preODI and post-ODI. Data collection techniques of this study were survey, observation and interview while the respondents were employ...
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    Organization redesign process as ODI on organizational factors and human dynamics 

    Lynn, Nandy; Lu, Lee Hsing (2017)

    This paper demonstrated the importance of organization redesigning in the face of drastic socio-economical, political changes as well as internal and external (with and without anticipated) challenges; the impacts of effective design on organizational components; and the approach and process on how to redesign organizational factors for better results on human dynamics. It was based on in-depth, real-time, and action research at a public Internet service providing company in Myanmar conducted from January 2015 to end February 2016. Based ...
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    The cross-cultural use of the Kirton adaption-innovation inventory: a further exploration 

    Clapp, Ray; Vorapot Ruckthum (2017)

    English language measures such as the bipolar scale of cognitive style (Kirton, 2005) are not easily understood by people within diverse cultures and languages where English is spoken as a second language. Particularly the scoring of opposites when many items represent each end of the dimensional continuum and where items that represent one of the poles are reverse scored to produce the final score. Understanding can be improved by using a translation of item meaning into the target language. However, a more efficient method is the use of...
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    An evaluation of the relationships between psychological climate and the styles of cognitive preference and manifest ideas 

    Clapp, Ray; Vorapot Ruckthum (2017)

    This study challenges the assumption that the bipolar characteristics of adaption and innovation associated with individual cognitive style preferences directly characterise the content of manifest ideas and in turn the characteristics of organisational change. The findings show psychological climate (in support of the organisational change process) used in this study is significantly related to ideas with adaptive characteristics, but less so to those with innovative characteristics. Furthermore, cognitive style is significantly related ...
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    The student’s self-designed learning activities influencing their learning achievement: a case study of an English tutorial center in Krabi 

    Onnicha Ariyawong; Thanawan Phongsatha (2017)

    The implementation of the “self-designed learning activities” method in fifteen secondary school students who were conveniently selected at an English tutorial center in Krabi has been explored. The investigation was carried out by employing the pretest and post-test to determine the level of their knowledge prior to and after implementing self-designed activities. The observation during 36 hours classroom participation had been recorded to see levels of their skills improvement. The questionnaires were used to identify a level of student...
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    The factors influencing parents' intention to send children aged between 8-18 years old to study in UK boarding schools 

    Pimpornravee Fongkasira; Nathaya Pupat (Assumption University Press, 2018-12)

    Children’s education is the most important decision for parents who would like to select the best school for their children. Therefore, parents are the most influential factor over their children’s education. Thailand currently faces with the problems in education. According to the report of 2016 World Economic Forum, the rank of Thailand’s education dropped from 86 to 90 in 2015. This study aims to investigate the factors influencing parents’ intention to send children to study abroad in UK boarding schools by using the factors from previ...
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    An investigation of the factors influencing consumers of different generation's behavioral intention towards franchised Japanese restaurants in Bangkok, Thailand 

    Waratchaya Tanasapsakul; Rawin Vongurai (Assumption University Press, 2018-12)

    This research attempts to investigate the factors that impact consumer’s behavioral intention towards franchised Japanese restaurants in Bangkok as the number of franchised Japanese restaurants in Bangkok is decreasing which is different from the overall number of franchised Japanese restaurants in Thailand, and to examine the differences among three generational groups (Generation X, Generation Y and Generation Z). A conceptual model was developed based on previous studies that include quality of physical environment, service quality, fo...
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    User satisfaction with learning management system (LMS): a case of Assumption University 

    Siriwan Kitcharoen (Assumption University Press, 2018-12)

    As times are changing. Technology integration becomes challenging and also progressively harder to replace. This bring changes to teachers’ instructional roles in the classroom. Rather than using technology for its sake, the university can develop a vision of how technology can improve teaching and learning. eLearning can be used to promote the professional development opportunities, it is offering possibilities of convenience, accessibility, and personalization. With technology becoming more affordable, it’s really no surprise that eLear...
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    Factors influencing generation Y's online purchase intention toward XYZ online store in Thailand 

    Tuangporn Kongprapunt; Nathaya Pupat (Assumption University Press, 2018-12)

    Electronic commerce is an essential tool and increasing growth in businesses, most of businesses run their operations via an online. Online purchasing is a part of human life as a providing more conveniences and efficiencies of a vendor and a consumer when people compare to traditional purchasing. For generation Y has the high commitment in various channels of purchasing and this generation perceived online shopping was more sage and capable. This study aimed to determine factors influencing generation Y’s online purchase intention toward...
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    An examination of the relationships between self-perceptions, conspicuous consumption, and saving behavior 

    Charnsid Leelakasemsant; Chanon Toliang; Pattana Boonchoo (Assumption University Press, 2018-12)

    This paper seeks to examine (1) the effects of social status and the three major components of self-esteem, performance, appearance, and social self-esteem, on conspicuous consumption and (2) the impact of conspicuous consumption on saving behavior. The relationships substantiated in this study are based mainly on the perception-behavior linkage within the social psychology domain. The data used to analyze the proposed relationships in this study were collected through an on-line survey, with a final sample size of 268 consumers. The find...
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    How much is enough?: constraints of population, temperature rise, politics and economics: a concept paper 

    Barnes, John; Jordan, Fiona (Assumption University Press, 2018-12)

    How Much Is Enough? Can be thought of generally in terms of sustainability. This paper broadly adopts that approach but also mentions The Sufficiency Economy (SE) Thailand which is derived from Buddhist philosophy and which promotes the idea that we should open our mind and implement practices to the needs (not wants) of all people and that those needs be modest i.e. sufficient. Proponents of this sufficiency economy were EF Schumacher (1911- 1977) of the UK and King Bhumibol Adulyadejj (Rama 9 (reign from 05-05-1950 to 13-10- 2016) in Th...
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