Recent Submissions

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    The enhancement of employee engagement to reduce employee turnover intention and improve employee job satisfaction: an action research on Mirac Company in Yangon, Myanmar  

    Swe, Khin Thet Htar; Lu, Lee Hsing (2019)

    This action research was conducted employing both quantitative and qualitative methods and aims to reduce employee turnover intention and improve employee job satisfaction through enhancement of employee engagement in a Myanmar-Japan joint venture local recruitment company, Mirac, with 36 employees. The objectives were to analyze the current situation of Mirac Company in terms of Employee Engagement, Employee Job Satisfaction and Employee Turnover Intention ; to develop and design appropriate ODIs to improve Employee Engagement, Employee ...
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    The impact of OD process consulting on goal setting, performance feedback, employee motivation, teamwork, and job performance: an action research of small and medium enterprise (SME) manufacturer 

    Vuttichai Voraphani; Sming Chungviwatanant (2019)

    This research determines the impact of OD Process Consulting on Goal Setting, Performance Feedback, Employee Motivation, Teamwork, and Job Performance in a Small and Medium Enterprise (SME) Manufacturer. The action research compared the difference of these five variables between pre-ODI and post-ODI of 71 respondents in production department of the company. To improve the level of these five variables, ODI activities were designed and implemented. These ODI activities included setting intermediate goals and official goal, revising persona...
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    The effect of e-word of mouth (E-WOM) on various factors influencing customers’ hotel booking intention 

    Krisana Kitcharoen (2019)

    Electronic word of mouth received by customers would lead to their hotel booking intention via smartphones both on online or mobile phone application such as Agoda or Booking.com. Travelers who read comments or reviews and made a hotel choice based on those comments were targeted for this study. The research aims to determine the effect of electronic word of mouth on factors influencing hotel booking intention via smartphones. The research hypotheses determine the effect electronic word of mouth attributed toward perceived behavioral cont...
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    Exploring 21st century teaching development model for lecturers: a case study of two universities in Vietnam 

    Do, Khoa; Fernando, Maria Socorro (Marrisa) C. L (2018)

    The world is changing day by day and education sector is also catching up to provide sufficient education outcomes required by society in 21st century. Teachers is one of key factors contributing to graduate quality. This study aims to explore the influence of soft skills in terms of critical thinking, problem-solving, communication, teamwork, and information management skills on teaching competency of lecturers at two faculties of two universities in Vietnam. The findings of quantitative and qualitative data indicated soft skills in term...
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    Exploring the relationship between self-directed learning and research competency in graduate students 

    Watana Vinitwatanakhun (2018)

    This purpose of this study was to examine the relationship between self-directed learning and research competency in graduate students. The participants were graduate students studying at the master’s degree level in education programs at one institution of higher education. The total number of participants in this study was sixty-five students (N=65). The Self-Directed Learning Rating Scale (SDLRS) developed by Guglielmino (1977, 1991), was used as the main instrument to evaluate graduate students’ self-directed learning readiness. Data ...
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    Improving collaborative learning, student engagement and student performance through an experiential learning cycle: a case of Chinese exchange students of an undergraduate program 

    Wenting, He; Sirichai Preudhikulpradab (2018)

    The main purpose of this research is to improve collaborative learning, student engagement and student performance through an Experiential Learning Cycle. The target group was the 36 Chinese students who study “Business and Social Entrepreneurial” subject and are currently attending Chinese Exchange program. It is the case study of private university in Thailand. Instructional Development intervention was designed and applied using Kolb’s Experiential Learning Cycle and Organization Development and Change Management theories. Class activi...
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    An initial analysis of leadership competencies for organization development intervention: a case study of educational QA agency 

    Phusima Pinyosinwat; Sirichai Preudhikulpradab (2018)

    This research is aims to determine the leadership competencies for organization development intervention; it is a case study on educational quality assessment (QA) agency in Thailand. The objectives consisted of first, to identify and compare the current and expected perception toward leadership competencies of employees and management, and second, to identify the most important leadership competency. The nature of this research work is research and development while employing the mixed method for data collection, analysis and interpretat...
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    The factors affecting healthy lifestyle and attitude towards organic foods: a case study of people living in Bangkok, Thailand 

    Aunchisa Charoenpanich; Rawin Vongurai (2018)

    Nowadays, people worldwide are more aware of agricultural residues in foods. Consumers start to find an alternative way in food purchase. Health and wellness are the new lifestyle status for Asian consumers who are more health-conscious and interested in organic foods. China and India are two of the fastest growing markets for organic foods. Thailand is known as food basket of Asia and kitchen of the world due to an abundance of natural resources, and has increasingly emphasized on organically grown foods. The Thai government has introduce...
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    Enhancing team learning in a faith based organization in Myanmar: an action research approach 

    Soe, S. Myat; Fernando, Maria Socorro Cristina L (2017)

    The main purpose of this research is to enhance team learning in a faith based organization in Myanmar. The objective of this research is to determine the current situation of the organization in terms of team learning and implement an appropriate OD intervention and action plan to sustain continuous team learning in the organization. This study benefits the organization by providing the opportunity to identify the current situation and find ways to improve for future development. Good working environment, coordination and collaboration p...
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    Using WBL as ODI to improve work environment and well-being of employee 

    Kijchai Chotikamankong; Sirichai Preudhikulpradab (2017)

    This research was undertaken at SC Siam Supply and Sounds. The study was an action research, focus on work environment and well-being of employees The objectives of research comprise of three; 1) To determine the current situation of work environment and well-being of employees; 2)To identify if using WBL as ODI can improve work environment and well-being of employee and 3) To compare the difference between preODI and post-ODI. Data collection techniques of this study were survey, observation and interview while the respondents were employ...
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    Organization redesign process as ODI on organizational factors and human dynamics 

    Lynn, Nandy; Lu, Lee Hsing (2017)

    This paper demonstrated the importance of organization redesigning in the face of drastic socio-economical, political changes as well as internal and external (with and without anticipated) challenges; the impacts of effective design on organizational components; and the approach and process on how to redesign organizational factors for better results on human dynamics. It was based on in-depth, real-time, and action research at a public Internet service providing company in Myanmar conducted from January 2015 to end February 2016. Based ...
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    The cross-cultural use of the Kirton adaption-innovation inventory: a further exploration 

    Clapp, Ray; Vorapot Ruckthum (2017)

    English language measures such as the bipolar scale of cognitive style (Kirton, 2005) are not easily understood by people within diverse cultures and languages where English is spoken as a second language. Particularly the scoring of opposites when many items represent each end of the dimensional continuum and where items that represent one of the poles are reverse scored to produce the final score. Understanding can be improved by using a translation of item meaning into the target language. However, a more efficient method is the use of...
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    An evaluation of the relationships between psychological climate and the styles of cognitive preference and manifest ideas 

    Clapp, Ray; Vorapot Ruckthum (2017)

    This study challenges the assumption that the bipolar characteristics of adaption and innovation associated with individual cognitive style preferences directly characterise the content of manifest ideas and in turn the characteristics of organisational change. The findings show psychological climate (in support of the organisational change process) used in this study is significantly related to ideas with adaptive characteristics, but less so to those with innovative characteristics. Furthermore, cognitive style is significantly related ...
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    The student’s self-designed learning activities influencing their learning achievement: a case study of an English tutorial center in Krabi 

    Onnicha Ariyawong; Thanawan Phongsatha (2017)

    The implementation of the “self-designed learning activities” method in fifteen secondary school students who were conveniently selected at an English tutorial center in Krabi has been explored. The investigation was carried out by employing the pretest and post-test to determine the level of their knowledge prior to and after implementing self-designed activities. The observation during 36 hours classroom participation had been recorded to see levels of their skills improvement. The questionnaires were used to identify a level of student...
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    The study of the relationship between push factors, pull factors, tour guide performance and tourists' satisfaction in Bangkok, Thailand 

    Rattanaporn Siajaroen; Sming Chungviwatanant (2016)

    This research determined the relationship between push factors, pull factors, tour guide performance and tourists' satisfaction; specifically, the Chinese and German tourists who visited Bangkok during the month of October and November 2015. The research collected data from 200 respondents by distributing questionnaires to tourists groups. Non-probability sampling, quota sampling and convenience sampling were applied. One hundred samples were collected from Chinese tourists and another 100 samples were collected from German tourists. One hun...
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    An exploration of the factors concerned with reducing the use of plastic carrier bags in Bangkok, Thailand 

    Hohmann, Roland; Chutawat Wattana; Phichittra Sracheam; Supichaya Siriapornsakul; Vorapot Ruckthum (2016)

    This research is an exploratory study to examine the attitude of people in Bangkok, Thailand, towards the reduction in use of plastic shopping bags. The research objective is to provide recommendations for policymakers as well as stakeholders in the public and private sector as to how plastic bag use may be effectively reduced. Key findings are that the four factors of the independent variable 'Use of plastic bags in Bangkok' and four of the demographic variables Gender, Nationality, Age, and Occupation are all significantly related to the de...
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    A factor analysis on ideal leadership characteristics among young MBA students: a case study of international MBA program in Assumption University 

    Raoufian, Mohammad; Sirichai Preudhikulpradab (2016)

    This survey research used the quantitative approach and examined four variables, consisting of self-awareness, communication, trust, and team-building literature review. This study was conducted at Assumption University of Thailand, Hua-mak campus among current international MBA program students who were employees in different organizations in Bangkok. for analyzing the gathered data, analysis descriptive statistics and factor analysis were used to find out the perception of respondents, specifying the characteristics that were appropriate fo...
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    Raising awareness of career goals of insurance agents: a case study of Choomthong 24K26, AIA Company 

    Panita Lasim; Fernando, Maria Socorro C. L.; Nathaya Pupat (2016)

    This article is a summary of key study done on a group of AIA insurance agents (Choomthong 24K26). It focused on raising awareness of career goals of insurance agents. The study was based on three main factors; performance, excellence and self-development. The respondents of this study were 33 AIA agents who were selected according to their overall performance. Two main methods were used to collect data: interview and questionnaire. Data gathered through questionnaires were collected twice during the study period, firstly before ODI and se...
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    Designing and implementing ODI to improve communication and coordination: a case study standard manufacturing Co., Ltd., secretarial section 

    Wantida Khumtong; Sirichai Preudhikulpradab (2016)

    This is a research project with a proposed ODI to improve the communication and coordination between the secretarial section and other departments. The researcher designed an appropriate OD Intervention to improve communication and coordination. The first intervention was designing a manual and provided training to the departments who coordinated directly with the secretarial section. The second intervention involved communication training for the secretarial section. This study used quantitative research method. It consisted of two sets o...
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    Service quality improvement through ODI: a case study of Prem Mansion, Bangkok 

    Sarinee Keyuraphan; Sirichai Preudhikulpradab (2016)

    this study aims to determine the initial impact of organization development intervention on willingness, problem resolution, time management, and communication skills of employees to enhance service quality and customer satisfaction. Consequently, the work is expected to benefit the organization of Prem Mansion itself in terms of better reputation and trust resulting from the improved service quality. The research covers three phases-Pre-ODI, ODI implementation, and Post-ODI. The first stage is to seek to understand the current situation, in...
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