Browsing ABAC ODI Journal Vision. Action. Outcome by Author "Afroz, Syeda Israt"
Afroz, Syeda Israt; Apichart Intravisit (2015)
The study aims to understand what influence medical tourists, more precisely, Bangladeshi medical tourists' loyalty towards a private hospital. By considering four variables, which are: satisfaction, perceived value, trust, and destination image, this study conducts a survey-based research with 356 Bangladeshi patients who came to the hospital for medical treatment. The questionnaire, containing 42 items, covered the essence of four variables and the loyalty of the patient towards the hospital. The questionnaires were distributed from 1st April ...