Browsing Conference Papers by Author "Haohan, Yao"
An Empirical Study of Customer Satisfaction towards Food Delivery Online Using Mobile Application in China Haohan, Yao; Sirion Chaipoopirutana (2016-06)
Customer satisfaction surveys have become one of the most important tools in the e-service industry to found out about problems and determine how to improve online services. They are essential to e-commence companies’ success, especially online food delivery services which has grown into a huge market in China. The purpose of this study is to consider the factors that influence customer satisfaction toward food delivery online. More specifically, looking at ‘Ele.me,’ one of the three leading third party platforms in China where restaurants ...