Browsing Conference Papers by Author "Kulwadee Kaewprapan"
A Study of Relationship between Money Attitudes, Materialism, Credit Card Use, Perceived Social Image and Compulsive Buying Apparel at Shopping mall in Phathumthani Kulwadee Kaewprapan; Sirion Chaipoopirutana (2016-06)
Compulsive buying, which can be defined as an irresistible urge prompted by negative affectivity and resulting in excessive and time-consuming retail activity, is generally perceived as having a negative influence on customer purchasing behaviors. Factors that influence compulsive buying include money attitude, credit card use, materialism and perceived social image. This study aims to study the relationship between money attitude, materialism, credit card use, perceived social image and the compulsive buying of apparels at a shopping ...