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    The Moderating Role of Culture Values on the Relationship between Role Model and Employees' Brand in the Medium Contact Services 

    Lalida Kaewshai; Kriengsin Prasongsukarn (2015-11)

    Prior to the internal branding and human resource management, employers’ brand was considered as a vital and powerful tool to support organizations’ sustainable development and employer-employee relationship. In line with this notion, employer branding is known as an adherent of a brand promise for internal branding, and employer brand emphasizes on employer’s reputation that support communication with external constituencies. To consider about the adherent of employer branding, a role model would be one powerful tool. However, the gap ...