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    Improving SMEs’ Business Sustainability Through Competitive Intelligence 

    Narula, Shusheel (2018-05-25)

    This paper proposes the conceptual framework for implementing Competitive Intelligence (CI) to enable sustainable growth in Small and Medium Enterprises in Thailand. The research proposes a CI framework that leverages on publicly available financial statement information and market information, as these two sources are readily and regularly available at low cost with minimal and efforts to perform data analysis. Data sourced from financial statement would allow SMEs to gain insights and to quantify levels of relationship into key performance ...