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    Determinant factors affected repurchase intention of new characters of the Dead by Daylight 

    Arnon Eakviriyananich; Chittipa Ngamkroeckjoti; Piya Hirunwat (2017)

    Thailand's gaming industry has THB 9 billion in sales volume in 2016. Game developer has successfully developed merchandise technique strategy to launch games to market. Online game namely "Dead by Daylight" is recently well-known among Thai's players, which has currently 350,000+ players. This study examines the factors affecting repurchase intention of the new character in Dead by Daylight. Multiple linear regression (MLR) analysis explored the significant relationship among Exploratory Orientation, Value to Money, Character Identification, ...