Now showing items 1-16 of 16

  • type-icon
  • type-icon
  • Thumbnail

    Customer Satisfaction Affecting Behavioral Intention to Repurchase at Fast Food Restaurant in Bangkok, Thailand 

    Pronthip Praiwan; Sirion Chaipoopirutana (2016-06)

    The objective of this research is to study factors affecting to behavioral intention to repurchase at McDonald’s in Bangkok, Thailand, while independent variables are perceive value, restaurant image, food and beverage quality, service quality, customer satisfaction and dependent variable is behavioral intention to repurchase. The data was collected by distributing questionnaires to 300 respondents at MBK Center and Siam Paragon branches in Bangkok. The sampling procedure used judgment sampling, quota sampling, and convenience sampling. ...
  • Thumbnail

    Customer Satisfaction Towards Banking Service, Thailand 

    Kansiri Thongkam; Sirion Chaipoopirutana (2016-06)

    The purpose of this study was to study about the factors that influence customer satisfaction towards the Siam Commercial Bank, Thailand. In this research, the dependent variable is the customer satisfaction, while the independent variables are perceived service quality in terms of tangible, reliability, assurance and empathy, perceived value and trust. These variables were developed as four hypotheses to identify the influencing factor. The data was collected by distributing a questionnaire to 300 respondents who have the experienced ...
  • Thumbnail

    An Empirical Study of Customer Satisfaction towards Food Delivery Online Using Mobile Application in China 

    Haohan, Yao; Sirion Chaipoopirutana (2016-06)

    Customer satisfaction surveys have become one of the most important tools in the e-service industry to found out about problems and determine how to improve online services. They are essential to e-commence companies’ success, especially online food delivery services which has grown into a huge market in China. The purpose of this study is to consider the factors that influence customer satisfaction toward food delivery online. More specifically, looking at ‘Ele.me,’ one of the three leading third party platforms in China where restaurants ...
  • Thumbnail

    AN EXAMINATION OF THE INFLUENCE OF JOB- RELATED FACTORS, LEADERSHIP STYLES, AND JOB SATISFACTION IN INDIA 

    Prathip M. Komolmas; Sirion Chaipoopirutana; Lukose, Saji (2016-02)

    School teachers’ job satisfaction is crucially important in the provision of high quality performance as it has a positive influence on morale and the school’s output, and it also links to the productivity and efficiency of teachers’ working behavior. This research paper is aimed to test the influence factors between the independent variables such as transformational and transactional leadership, salary, job training, supervision, working conditions, Esprit de corps (team work), career progress, recognition, job clarity, and teachers’ ...
  • Thumbnail

    AN EXAMINATION OF THE INFLUENTIAL FACTORS OF PACKAGING, PRICE SENSITIVITYAND BRAND IMAGE ON FROZEN FOOD CONSUMER BUYING BEHAVIOR IN BANGKOK, THAILAND 

    Peeraput Thiendej; Sirion Chaipoopirutana (2016-02)

    Packaging has been gradually taking on an important role as a way to serve consumers by providing information and delivering functions. The role of packaging is observed as a strategic tool to influence consumer buying behavior. The main purpose of this research was to identify the influences of the visual elements of packaging in terms of graphics and size/shape and the informational elements of packaging in terms of product information and technology, brand image, price sensitivity on consumer buying behavior of CP ready- to-eat ...
  • type-icon

    Factors affecting customer loyalty: A case study of BCEL Bank in Lao PDR 

    Kriengsin Prasongsukarn; Sirion Chaipoopirutana (2015-11)
  • Thumbnail

    Factors Affecting Repurchase Intention of Smartphone: A Case Study of Huawei Smartphone in Yangon, Myanmar 

    Win, Khin Sandar; Sirion Chaipoopirutana (2015-09)

    This study investigates the relationship between functional value, price consciousness, word of mouth, brand image, attitude towards product and repurchases intention of a smartphone brand. To do so, a survey was conducted by distributing 420 questionnaires in 7 different shopping malls in Yangon, Myanmar. The data collected was analyzed using SPSS and hypotheses were examined by employing the Pearson correlation and multiple linear regression. The results show that there is a positive and significant relationship among functional ...
  • Thumbnail

    Factors Influencing Repurchase Intention Towards Green Lifestyle Products of a Thai-Owned Business 

    Sutinee Pramoj Na Ayudhya; Sirion Chaipoopirutana (2016-06)

    The green industry is having an exponential growth. To create green brand sustainability, repurchase intention is the most important factor. The aim of this research is to investigate the influence of perceived corporate social responsibility (CSR), product quality, risk, and price, product functionality, product form, corporate reputation, perceived product value, attitudes toward products and repurchase intention toward the green lifestyle products of a Thai-owned business. These variables make up the eight hypotheses in this study ...
  • type-icon
  • type-icon
  • Thumbnail

    A Study of Factors Affecting Rabbit Card Usage in Bangkok, Thailand 

    Phonsaran Summaviriya; Sirion Chaipoopirutana (2016-06)

    The purpose of this study was to identify influencing factors toward Rabbit card usage. In this research, the dependent variable is Rabbit card usage, while independent variables consisted of compulsive purchase tendency, perceived usefulness, perceived ease of use, perceived credibility, the amount of information on Rabbit card, and demographic factors. The researchers developed five hypotheses for this study. The data were collected through a questionnaire survey of 400 respondents in two selected BTS stations in Bangkok, namely Siam ...
  • Thumbnail

    A Study of Relationship between Money Attitudes, Materialism, Credit Card Use, Perceived Social Image and Compulsive Buying Apparel at Shopping mall in Phathumthani 

    Kulwadee Kaewprapan; Sirion Chaipoopirutana (2016-06)

    Compulsive buying, which can be defined as an irresistible urge prompted by negative affectivity and resulting in excessive and time-consuming retail activity, is generally perceived as having a negative influence on customer purchasing behaviors. Factors that influence compulsive buying include money attitude, credit card use, materialism and perceived social image. This study aims to study the relationship between money attitude, materialism, credit card use, perceived social image and the compulsive buying of apparels at a shopping ...
  • Thumbnail

    The study of the Factors Affecting the Customer Loyalty of Lotteria fast food restaurants in Yangon, Myanmar 

    Myint, Khine Cho Myo; Sirion Chaipoopirutana (2015-09)

    This study investigates the relationship between perceived service quality (tangibles, reliability, responsiveness, assurance and empathy), image, perceived value and customer satisfaction. To do so a survey was conducted by distributing 400 questionnaires in all branches of Lotteria fast food restaurants in Yangon, Myanmar. The Pearson Correlation was applied for the data analysis. The results show that there is a weak positive relationship among perceived service quality, image, perceived value, customer satisfaction and customer ...
  • Thumbnail

    The Study on Factors Influencing Customer Satisfaction towards XYZ International Airline in Yangon, Myanmar 

    Mon, Mi Ei Ei; Kriengsin Prasongsukarn; Sirion Chaipoopirutana (2015-09)

    The purpose of this research study was to examine the relationship between airline image, service quality (in terms of tangibles, reliability, responsiveness, assurance and empathy) perceived value and customer satisfaction towards MAI airline in Yangon, Myanmar. Hence, it is necessary for marketers to understand the factors influencing customer to the airline. This research study focuses on investigating the difference among factors affecting customer satisfaction towards Myanmar Airways international airline. This study collected ...