Browsing Conference Papers by Author "Sutinee Pramoj Na Ayudhya"
Factors Influencing Repurchase Intention Towards Green Lifestyle Products of a Thai-Owned Business Sutinee Pramoj Na Ayudhya; Sirion Chaipoopirutana (2016-06)
The green industry is having an exponential growth. To create green brand sustainability, repurchase intention is the most important factor. The aim of this research is to investigate the influence of perceived corporate social responsibility (CSR), product quality, risk, and price, product functionality, product form, corporate reputation, perceived product value, attitudes toward products and repurchase intention toward the green lifestyle products of a Thai-owned business. These variables make up the eight hypotheses in this study ...