Now showing items 1-20 of 49

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    Airport of Thailand Employees’ Perception in Human-Organizational and Technological Primary BPR Factors and Their Causal Relationships Towards Airport Operational Performance 

    Shompunutt Na Ayudhya, P. (2018-05-25)

    In this research, the author explores the dimensions of Business Process Re-engineering (or BPR) in the context of airport management at Don Mueang and Suvarnabhumi airports; AOT’s bangkok-based airports. The data collection is done via the select set of questionnaires given to the airport employees (200 PAX) of key departments, within the 2 main concerns under BPR umbrella; A) “BPR Acceptance,” within it resides the set of variables relating to a.1) Human-related factors, a.2) Organization-related factors and a.3) Emotional responses; and ...
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    Are social media replacing traditional media in terms of brand equity creation in Thailand? 

    Gaan Muthukan; Kriengsin Prasongsukarn (2015-11)

    In Thailand, companies’ media expenditure is transferred to social media gradually since consumers are habitually online nowadays (Friedrich et al., 2010). Therefore, this research aims to identify the relationship of brand communications towards brand equity. The communications are divided to traditional media and social media. Moreover, for a deeper understanding, social media is separated into firm- created and user-generated social media communication. Additional factors studied are brand awareness, functional brand image, ...
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    Corporate Ownership and Performance: A Study of Vietnamese Listed Companies in the Construction and Construction Material Sectors during 2011 - 2014 

    Tuyen, Do Ngoc; Witsaroot Pariyaprasert (2016-06)

    This study aims to investigate the effect of corporate ownership on the corporate performance of listed companies in the construction and construction material sectors in Vietnam during the period 2011 to 2014. Four ownership structures are addressed: concentrated ownership, foreign ownership, insider ownership, and institutional ownership. Corporate performance is measured by the following indicators: return on assets (ROA), return on equity (ROE), Tobin’s Q, and company’s market-to-book value (MBV). The annual data of 73 listed ...
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    Customer engagement as the moderating variable on brand engagement and firm’s performance in emerging countries 

    Donyawan Yotviriyapanit; Kriengsin Prasongsukarn (2015-11)

    Brand engagement is not a new term or idea for practitioners to emphasize on developing meaningful relationship with consumers. The main purpose of this paper is to examine and conceptually develop the brand engagement model, in order to investigate customer engagement as the variable that moderates the degree of brand engagement. The paper reviews the brand orientation that firms need to start as the fundamental idea when developing brand engagement. The paper also discusses the skepticism construct of customer engagement that ...
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    Customer Satisfaction Affecting Behavioral Intention to Repurchase at Fast Food Restaurant in Bangkok, Thailand 

    Pronthip Praiwan; Sirion Chaipoopirutana (2016-06)

    The objective of this research is to study factors affecting to behavioral intention to repurchase at McDonald’s in Bangkok, Thailand, while independent variables are perceive value, restaurant image, food and beverage quality, service quality, customer satisfaction and dependent variable is behavioral intention to repurchase. The data was collected by distributing questionnaires to 300 respondents at MBK Center and Siam Paragon branches in Bangkok. The sampling procedure used judgment sampling, quota sampling, and convenience sampling. ...
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    Customer Satisfaction Towards Banking Service, Thailand 

    Kansiri Thongkam; Sirion Chaipoopirutana (2016-06)

    The purpose of this study was to study about the factors that influence customer satisfaction towards the Siam Commercial Bank, Thailand. In this research, the dependent variable is the customer satisfaction, while the independent variables are perceived service quality in terms of tangible, reliability, assurance and empathy, perceived value and trust. These variables were developed as four hypotheses to identify the influencing factor. The data was collected by distributing a questionnaire to 300 respondents who have the experienced ...
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    Determinant factors affected repurchase intention of new characters of the Dead by Daylight 

    Arnon Eakviriyananich; Chittipa Ngamkroeckjoti; Piya Hirunwat (2017)

    Thailand's gaming industry has THB 9 billion in sales volume in 2016. Game developer has successfully developed merchandise technique strategy to launch games to market. Online game namely "Dead by Daylight" is recently well-known among Thai's players, which has currently 350,000+ players. This study examines the factors affecting repurchase intention of the new character in Dead by Daylight. Multiple linear regression (MLR) analysis explored the significant relationship among Exploratory Orientation, Value to Money, Character Identification, ...
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    Determinant Factors of Turnover Intention: A case study of Air Conditioning Company in Bangkok, Thailand 

    Chittipa Ngamkroeckjoti; Phattarapon Ounprechavanit; Thongdee Kijboonchoo (2012-12)

    This study aims to help a Thai air conditioning company to understand the turnover intention of employees based on their perception towards the company. Turnover intention revealed the likelihood of leaving the current job by an employee. If turnover rate of skilled professionals was high, the organization might lose the human capital, such as skill, knowledge, and trained human resources to his competitors. Thus, turnover of these individuals incurred both replacement costs and a competitive loss. This research studied factors influencing ...
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    Determinant factors towards brand loyalty: a case study of Apple’s iPhone among Bangkok’s university students 

    Jaiswal, Rishabh; Chitipa Ngamkroeckjoti (2018)

    The purpose of this research is to find out Bangkok’s university students’ loyalty towards the Apple iPhones. Both exploratory and explanatory mixed method by Creswell (2014) has been applied in this study. Firstly, two rounds of interviewing stage comprising thirteen and another eleven interviewees. This study found and confirmed validity of major dependent and independent variables used to recreate conceptual framework in the quantitative methodology. Very satisfactory level of reliability has been confirmed with 30 respondents of pre-testing ...
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    Determinants of Dividend Policy of the Listed Companies in The Automotive Sector in The Stock Exchange of Thailand 

    K. Jaturongkachoke; P. Sethjinda; E. Boonchuaymetta (2018-05-25)

    This research studied the determinants of dividend policy among listed companies in Automotive sector in the Stock Exchange of Thailand )SET .(It studied the relationship among Return on Equity )ROE(, Net Income, Return on Asset )ROA(, Stock Price, Debt to Equity Ratio) D/E(, Operating Cash Flow, Return on Investment )ROI(, Price per Book Value) P/BV(, Earning per Share )EPS(, Sales on Dividend per Share. The statistical analysis was performed using fixed effect panel data regression model on thirteen stocks from the automotive sector in the ...
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    Determinants of Dividend Policy of the Listed Companies in the Automotive, Food and Beverage and Telecommunication Sectors in the Stock Exchange of Thailand 

    K. Jaturongkachoke; S. Saengtewaporn; P. Songvichaipolakul; P. Sethjinda (2018-05-25)

    This research compared the determinants of dividend policy among listed companies in Automotive, Food and Beverage and Telecommunication sectors in the Stock Exchange of Thailand )SET .(It studied the relationship among Return on Equity )ROE(, Net Income, Return on Asset )ROA(, Stock Price, Debt to Equity Ratio) D/E(, Operating Cash Flow, Return on Investment )ROI(, Price per Book Value) P/BV(, Earning per Share )EPS(, Sales on Dividend per Share. The statistical analysis was performed using fixed effect panel data regression model on 59 ...
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    An Empirical Study of Customer Satisfaction towards Food Delivery Online Using Mobile Application in China 

    Haohan, Yao; Sirion Chaipoopirutana (2016-06)

    Customer satisfaction surveys have become one of the most important tools in the e-service industry to found out about problems and determine how to improve online services. They are essential to e-commence companies’ success, especially online food delivery services which has grown into a huge market in China. The purpose of this study is to consider the factors that influence customer satisfaction toward food delivery online. More specifically, looking at ‘,’ one of the three leading third party platforms in China where restaurants ...
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    Environmental influences on Consumer‘s Purchasing Intention: A Study of Online Storein Thailand 

    Apichaya Siripokakul; Kriengsin Prasongsukarn (2015-11)

    Theinternet users is gradually growing in Thailand. This led to the changes in the way of doing business such as the traditional wayswhich have shops and store room are changing to the online store and it creates a stiff competitive advantage tothe organization tooperating the business (Peffers and Santos, 1998). The objective of this study is to determine whether website environmental influencesboth website quality and website brand have a relationship with customer behavior on purchase intention toward the online retailer and ...
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    Prathip M. Komolmas; Sirion Chaipoopirutana; Lukose, Saji (2016-02)

    School teachers’ job satisfaction is crucially important in the provision of high quality performance as it has a positive influence on morale and the school’s output, and it also links to the productivity and efficiency of teachers’ working behavior. This research paper is aimed to test the influence factors between the independent variables such as transformational and transactional leadership, salary, job training, supervision, working conditions, Esprit de corps (team work), career progress, recognition, job clarity, and teachers’ ...
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    Peeraput Thiendej; Sirion Chaipoopirutana (2016-02)

    Packaging has been gradually taking on an important role as a way to serve consumers by providing information and delivering functions. The role of packaging is observed as a strategic tool to influence consumer buying behavior. The main purpose of this research was to identify the influences of the visual elements of packaging in terms of graphics and size/shape and the informational elements of packaging in terms of product information and technology, brand image, price sensitivity on consumer buying behavior of CP ready- to-eat ...
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    Thara Sabaijit; Chittipa Ngamkroeckjoti (2015-08)

    This research aims to examine the factors of trusting beliefs in web service provider toward the adoption of consumer-to-consumer e-commerce (through the discussion forum website). The research is primarily conducted based on theoretical discussions regarding the relationship between trust constructs i.e. disposition to trust and trusting beliefs. An exploratory sequential design generalized qualitative findings and also non-probability sampling technique was applied by using online survey to collect 800 samples who experienced online ...
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    Exploratory and explanatory sequential mixed method towards repurchase intention of second-hand toys for collecting from Annpatinya Thammatiwat’s Facebook 

    Pattanawadee Chokhengtrakoon; Chittipa Ngamkroeckjoti (2018-05)

    This study focuses on the relationship between customers experience, trust, and repurchase intention of Annpatinya Thammatiwat’ Facebook. Three sub-variables of customer experiences comprise store offering, customer service, and fulfillment reliability. The questionnaire was 100% distributed online. Purposive and convenience sampling methods were applied. Approximately 20% of population from Annpatinya Thammatiwat’s Facebook visitors responded as our sample. This study applies mixed method both exploratory and explanatory sequential design. ...