Now showing items 1-20 of 25

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    Awareness of sanctions and responsible behavior of foreign tourists to Cambodia 

    Pheng, Vimean; Batra, Adarsh (2009-11)

    Responsible tourist behavior is a major step in minimizing negative socio-cultural impacts, as well as facilitating more enjoyable tourist and host experience. Within the responsible tourism debate, the tourist is often overlooked, and sometimes represented as abandoning all sense of responsibility while on holiday. This research illustrates on the awareness of sanctions and responsible behavior of foreign tourists to Cambodia. A sample survey method was used, with a structured questionnaire as the research instrument, in Phnom Penh and Siem ...
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    A comparative study of prospective natural gas for vehicle (NGV) buyers' behavior intention in Thailand 

    Sirion Chaipoopirutana; Nongnuch Likitsuwannakool; Combs, Howard (American Society of business and Behavioral Sciences, 2010-02)

    Global warming and the economic consequences of the global dependence on increasingly expensive gasoline have become the most serious and appalling world problems of today. Natural Gas Vehicles (NGV), currently in successful use in Thailand, have the potential to solve this problem in a relatively pollution-free manner. The question is how to get more consumers to adopt this new form of energy? This study examined how NGV's can increase in popularity and obtain more consumer adoption in Thailand. A survey of 500 potential consumers from various ...
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    Cross-cultural study of Western and Thai subway' s passengers perception, overall satisfaction and consumer behavior 

    Sirion Chaipoopirutana (2009-11)

    The performance of the company service is an important issue for operative business activities. It effects in different levels of customer satisfaction, consumer behavior, and may affect different cultures. The objective of this study is to examine the different cultures and also, the relationship between perceived service quality, overall satisfaction, and consumer behavior. The data was collected from 200 Western, and 203 Thai respondents using the SERVPERF, overall satisfaction, and consumer behavior survey instruments. This study found ...
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    Cross-disciplinary research and education post Copenhagen 2009 

    Nicholls, Philip (2010)

    The study of the environment and environmentalism in our universities too often fails to recognize its inherently trans-disciplinary nature. As we all know, beyond academia, environmental issues simultaneously encompass corporate, political, social, scientific, engineering, health, cultural, biological, legal and economic factors. This long list can indeed be readily expanded. Yet, in practice, if addressed at all, the issues of environmental research and education tend to be departmentalized; an outcome of what may be characterized as an ...
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    Determinant factors that affect repurchase intention of OTOP Thai leather bags: a case study of the Thai millennials 

    Warakij Traiwitthayasilp; Chittipa Ngamkroeckjoti (2019)

    This research aimed on how determinants factors (Value and Luxury Value) impacted upon repurchase intention of OTOP leather bag. This study used explanatory and exploratory mixed methods research designed by Creswell (2011). Firstly, this study has developed specific operational components based on pilot study and two theories that comprise and theory of were planned behavior (abbreviated TPB). There were two rounds of pilot study prior to complete the proposed model followed by questionnaire design. All 200 sets of questionnaires were ...
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    Determinant factors that affected reuse intention: a case study of Didi Chuxing Technology Company, Limited 

    Wang, Ting; Chittipa Ngamkroeckjoti (2018)

    This study examines the factors affecting reuse intention of the car service company, Didi in China. This study uses exploratory and explanatory mixed method sequential designed by Creswell (2011). There are two rounds of interview in order to confirm independent variables prior to quantitative methodology. As a result, this study distributes 201 sets of questionnaires via Wenjuanxing (online survey) from September to October 2018. Multiple Linear Regression (MLR) has applied through Statistical Analysis System (SAS) license number 12400609. ...
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    Determinant of revisit Intention of the Bangkokian Millennials: a case study of MK restaurant 

    Yuanjie, Du; Chittipa Ngamkroeckjoti (2018)

    This research aimed on how determinants factors (Service quality, Food quality, and Brand image) impacted upon revisit intention of MK restaurant (formerly known as MK Suki), one of the Thailand’s suki chains. This study used explanatory and exploratory mixed methods research designed by Creswell (2011). Firstly, this study has developed specific operational components based on pilot study and two theories that comprise SERVQUAL and theory of were planned behavior (abbreviated TPB), There were two rounds of pilot study prior to complete the ...
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    Effective customer relationship management of health care: a student of the perceptions of service quality, corporate image satisfaction, and loyalty of Thai outpatients of private hospitals in Thailand 

    Sirion Chaipoopirutana; Bunthuwun Laohasirichaikul; Combs, Howard (2010)

    This article investigates the effects and the relative importance of the four perceived service quality dimensions on corporate image, customer satisfaction, and customer loyalty. To obtain results, factor analysis and multiple regression techniques are applied to data collected from 500 Thai outpatients of the five largest private hospitals in Bangkok. The findings indicate that the four dimensions significantly affect corporate image, customer satisfaction, and customer loyalty. More specifically, the doctor concern dimension is the most ...
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    Exploring relationship among brand innovativeness, brand knowledge and brand Loyalty: a case study of Huawei smartphone 

    Zhiyuan, Yu; Chittipa Ngamkroeckjoti (2018)

    This study explores an impact of brand knowledge and brand innovativeness on brand loyalty. It is a case study of Chinese who has currently used Huawei smartphone in any series. The study applied explanatory and exploratory mixed method sequential designed by Creswell (2009). Both pilot study with two rounds of interview and literature reviews has produced the proposed conceptual model paralleled with questionnaire designated. Multiple Linear Regression (MLR) technique to measure two relationships amongst brand knowledge, brand innovativeness, ...
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    Factors Affect Turnover Intention of Bangkok Air Conditioning Company 

    Supannachart Phanichrattana; Phattarapon Ounprechavanit; Chittipa Ngamkroeckjoti (2013-03)

    This study aims to elaborate the human resource department of a Bangkok air conditioning company to understand how to improve the turnover intention of employees based on their perception towards the company. Based on dual relationship, the first examines the relationship between environmental factors and job satisfaction. The second is the relationship between job satisfaction and turnover intention. Turnover intention revealed the likelihood of leaving the current job by an employee. If turnover rate of skilled professionals was high, ...
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    Factors affecting purchase intention of BYD new energy vehicles in China 

    Tan, Wenchao; Chittipa Ngamkroeckjoti (2019)

    This research aimed on how determinants factors (Brand Image, Brand Reputation, Selfimage congruence, Subjective Norm, Perceived Behavioral Control and Environmental Attitude) affect the purchase intention of BYD new energy vehicle, one of the new energy vehicles made by a Chinese brand. This study used the two mixed method design by Creswell (2008). The mixed method is a combination of qualitative and quantitative research methods. This study also seeks to identify the factors that influencing purchase intention of BYD new energy vehicles ...
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    Factors Influencing Official Mobile, Application Purchasing Intention in Bangkok 

    Thanaporn Punjakunaporn; Rapeepat Techakittiroj (2015-08)
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    Factors Influencing the Intention to Use Mobile Banking Services in Bangkok 

    Panjaporn Chansaenroj; Rapeepat Techakittiroj (2015-08)

    Nowadays, Mobile Banking can help the customer to manage their account anytime and anywhere on their devices or mobile phone, the customer can simply log into the mobile banking service in each bank.This research aims to identify the factors which affect the consumer to use the mobile banking services which bank can use this information to improve their system and services efficiently. The finding shows that the perceived usefulness, perceived ease of use, the perceived cost and perceived risk were affected with the intention to use mobile banking.
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    The impact of ethics towards job creativity: a case study of “A” hotel in Samutprakan Province, Thailand 

    Manapat Buphawate; Chittipa Ngamkroeckjoti (2018)

    This research focuses on how to understand Job Creativity of employees. The research questions were raised based on an emotional intelligence when interacting among colleagues in the same level as well as senior level. Moreover, based on the pilot study, employees are concerned about ethical behavior and ethical leadership towards job creativity of employees. This study use census population whom are employees working in “A” hotel. The questionnaire was distributed to 100 employees. There were no respondent restrictions in demographic aspects. ...
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    THE INFLUENCE OF BRAND ATTRIBUTES, PERCEIVED CONGRUENCE, WEBSITE IMAGE, ADVERTISING, EMOTIONAL ATTACHMENT, AND CONSUMER-COMPANY IDENTIFICATION ON CORPORATE IMAGE OF NEW MODEL SHOPPING MALL IN BANGKOK 

    Kannanat Vilaisai; Sirion Chaipoopirutana (2016-02)

    The corporate image of a shopping mall is a focal factor, as the holistic images for reflection on the mall’s objectives, which influence customers’ perceptions of a good image on the professional services and the mall’s appearance. The aims of this research were to examine the influence factors of independent variables, which consisted offline brand attributes in terms of physical aspects, product-related attributes, personal interaction and reliability, perceived congruence, website image, advertising, emotional attachment and ...
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    A reflection of mid-roll YouTube Advertising effectiveness (MYAe): a case study in Thailand 

    Thanonchakorn Kongsagoonwong; Chittipa Ngamkroeckjoti (2018)

    The article summarizes Mid-roll YouTube Advertising effectiveness theories. The objective of this research is to form an understanding regarding the factors that affect Mid-roll YouTube Advertising effectiveness. This study focuses on Audience's Attention, Audiences ‘attitudes towards Mid-roll YouTube advertising which includes, credibility, entertainment and the quality of information, and Perceived Intrusiveness. Moreover, SAS Enterprise is used to analyze the data. The research methodology copes with Pearson Product-Moment Correlation to ...
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    A study of consumer intention to adopt E-Bay in Thailand 

    Maruf, Alam; Sirion Chaipoopirutana; Howard, Combs (2009-11)

    Online shopping has become increasingly popular in the modern marketplace with rapidly increasing numbers of online buyers reported every year. Web developers and marketers are continuously developing new strategies and easy to use websites to attract more global online users. The main purpose of this research was to study the relationship between perceived innovation characteristics of website design, risk, trust and intention to purchase from eBay in Thailand. The results of this study demonstrate that perceived risk and trust are particularly ...