Now showing items 1-6 of 6
The impact of ethics towards job creativity: a case study of “A” hotel in Samutprakan Province, Thailand
This research focuses on how to understand Job Creativity of employees. The research questions were raised based on an emotional intelligence when interacting among colleagues in the same level as well as senior level. ...
A reflection of mid-roll YouTube Advertising effectiveness (MYAe): a case study in Thailand
The article summarizes Mid-roll YouTube Advertising effectiveness theories. The objective of this research is to form an understanding regarding the factors that affect Mid-roll YouTube Advertising effectiveness. This study ...
Determinant of revisit Intention of the Bangkokian Millennials: a case study of MK restaurant
This research aimed on how determinants factors (Service quality, Food quality, and Brand image) impacted upon revisit intention of MK restaurant (formerly known as MK Suki), one of the Thailand’s suki chains. This study ...
Determinant factors that affected reuse intention: a case study of Didi Chuxing Technology Company, Limited
This study examines the factors affecting reuse intention of the car service company, Didi in China. This study uses exploratory and explanatory mixed method sequential designed by Creswell (2011). There are two rounds ...
Exploring relationship among brand innovativeness, brand knowledge and brand Loyalty: a case study of Huawei smartphone
This study explores an impact of brand knowledge and brand innovativeness on brand loyalty. It is a case study of Chinese who has currently used Huawei smartphone in any series. The study applied explanatory and exploratory ...
A study of purchase intention of imported organic cosmetic in Thailand
The research determines in which factors that impact on purchase intention of imported organic cosmetics in Thailand. This research used mixed method designed by Creswell (2011) which includes two phases. The first phase ...