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Factors affecting purchase intention of BYD new energy vehicles in China
This research aimed on how determinants factors (Brand Image, Brand Reputation, Selfimage congruence, Subjective Norm, Perceived Behavioral Control and Environmental Attitude) affect the purchase intention of BYD new ...
Determinant factors that affect repurchase intention of OTOP Thai leather bags: a case study of the Thai millennials
This research aimed on how determinants factors (Value and Luxury Value) impacted upon repurchase intention of OTOP leather bag. This study used explanatory and exploratory mixed methods research designed by Creswell ...
A comparative study on the importance of customer orientation of frontline employees in the service industry
This research aims at finding a measurement system for companies to successfully measure their customer orientation. The research methodology adopted here would help companies to completely measure their customer’s ...