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Factors affecting purchase intention of BYD new energy vehicles in China
This research aimed on how determinants factors (Brand Image, Brand Reputation, Selfimage congruence, Subjective Norm, Perceived Behavioral Control and Environmental Attitude) affect the purchase intention of BYD new ...
Determinant of revisit Intention of the Bangkokian Millennials: a case study of MK restaurant
This research aimed on how determinants factors (Service quality, Food quality, and Brand image) impacted upon revisit intention of MK restaurant (formerly known as MK Suki), one of the Thailand’s suki chains. This study ...
Exploring relationship among brand innovativeness, brand knowledge and brand Loyalty: a case study of Huawei smartphone
This study explores an impact of brand knowledge and brand innovativeness on brand loyalty. It is a case study of Chinese who has currently used Huawei smartphone in any series. The study applied explanatory and exploratory ...