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AuthorChittipa Ngamkroeckjoti (11)Sirion Chaipoopirutana (7)Rapeepat Techakittiroj (3)Batra, Adarsh (2)Combs, Howard (2)Kim, S. (2)Bunthuwun Laohasirichaikul (1)Chaochawanil, T. (1)Howard, Combs (1)Huong, Phan Mai (1)... View MoreSubjectBrand image (3)China (3)Customer satisfaction (3)Thailand (3)Consumer behavior (2)Environmental attitude (2)Purchase intention (2)Repurchase intention (2)Revisit intention (2)Trust (2)... View MoreDate Issued2019 (3)2018 (6)2016 (3)2015 (5)2013 (2)2010 (3)2009 (4)

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Cross-cultural study of Western and Thai subway' s passengers perception, overall satisfaction and consumer behavior 

Sirion Chaipoopirutana (2009-11)
The performance of the company service is an important issue for operative business activities. It effects in different levels of customer satisfaction, consumer behavior, and may affect different cultures. The objective ...
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Cross-disciplinary research and education post Copenhagen 2009 

Nicholls, Philip (2010)
The study of the environment and environmentalism in our universities too often fails to recognize its inherently trans-disciplinary nature. As we all know, beyond academia, environmental issues simultaneously encompass ...
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A study of consumer intention to adopt E-Bay in Thailand 

Maruf, Alam; Sirion Chaipoopirutana; Howard, Combs (2009-11)
Online shopping has become increasingly popular in the modern marketplace with rapidly increasing numbers of online buyers reported every year. Web developers and marketers are continuously developing new strategies and ...
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Determinant factors that affected reuse intention: a case study of Didi Chuxing Technology Company, Limited 

Wang, Ting; Chittipa Ngamkroeckjoti (2018)
This study examines the factors affecting reuse intention of the car service company, Didi in China. This study uses exploratory and explanatory mixed method sequential designed by Creswell (2011). There are two rounds ...
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A Study of Factors Affecting Purchase Intention on Mobile Shopping Towards Tmall.com of University Students in Kunming, China 

Zhang, Yan; Sirion Chaipoopirutana (2015-08)
This study aims to examine critical determinants (perceived enjoyment, perceived ease of use, social influence, trust, perceived cost, perceived enjoyment, and personality variables in terms of innovativeness, affinity, ...
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A study of Factors Affecting Customer’s Revisit Intention and Repurchase Intention towards Jingdong’s online shopping in Nanjing, China 

Zhang, Yue; Sirion Chaipoopirutana (2015-08)
The propose of this study is to examine the effects of trust, customer satisfaction and attitude towards the website on customers’ revisit intentions and repurchase intentions towards Jingdong’s online shopping. The ...
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Exploring relationship among brand innovativeness, brand knowledge and brand Loyalty: a case study of Huawei smartphone 

Zhiyuan, Yu; Chittipa Ngamkroeckjoti (2018)
This study explores an impact of brand knowledge and brand innovativeness on brand loyalty. It is a case study of Chinese who has currently used Huawei smartphone in any series. The study applied explanatory and exploratory ...
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A study of purchase intention of imported organic cosmetic in Thailand 

Pan, Qi; Chittipa Ngamkroeckjoti (2018)
The research determines in which factors that impact on purchase intention of imported organic cosmetics in Thailand. This research used mixed method designed by Creswell (2011) which includes two phases. The first phase ...
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A reflection of mid-roll YouTube Advertising effectiveness (MYAe): a case study in Thailand 

Thanonchakorn Kongsagoonwong; Chittipa Ngamkroeckjoti (2018)
The article summarizes Mid-roll YouTube Advertising effectiveness theories. The objective of this research is to form an understanding regarding the factors that affect Mid-roll YouTube Advertising effectiveness. This study ...
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Determinant of revisit Intention of the Bangkokian Millennials: a case study of MK restaurant 

Yuanjie, Du; Chittipa Ngamkroeckjoti (2018)
This research aimed on how determinants factors (Service quality, Food quality, and Brand image) impacted upon revisit intention of MK restaurant (formerly known as MK Suki), one of the Thailand’s suki chains. This study ...
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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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