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Now showing items 1-10 of 26
Cross-cultural study of Western and Thai subway' s passengers perception, overall satisfaction and consumer behavior
(2009-11)
The performance of the company service is an important issue for operative business activities. It effects in different levels of customer satisfaction, consumer behavior, and may affect different cultures. The objective ...
Cross-disciplinary research and education post Copenhagen 2009
(2010)
The study of the environment and environmentalism in our universities too often fails to recognize its inherently trans-disciplinary nature. As we all know, beyond academia, environmental issues simultaneously encompass ...
A study of consumer intention to adopt E-Bay in Thailand
(2009-11)
Online shopping has become increasingly popular in the modern marketplace with
rapidly increasing numbers of online buyers reported every year. Web developers and marketers are continuously developing new strategies and ...
Determinant factors that affected reuse intention: a case study of Didi Chuxing Technology Company, Limited
(2018)
This study examines the factors affecting reuse intention of the car service company, Didi in China. This
study uses exploratory and explanatory mixed method sequential designed by Creswell (2011). There are two
rounds ...
A Study of Factors Affecting Purchase Intention on Mobile Shopping Towards Tmall.com of University Students in Kunming, China
(2015-08)
This study aims to examine critical determinants (perceived enjoyment, perceived ease of
use, social influence, trust, perceived cost, perceived enjoyment, and personality
variables in terms of innovativeness, affinity, ...
A study of Factors Affecting Customer’s Revisit Intention and Repurchase Intention towards Jingdong’s online shopping in Nanjing, China
(2015-08)
The propose of this study is to examine the effects of trust, customer satisfaction and
attitude towards the website on customers’ revisit intentions and repurchase intentions
towards Jingdong’s online shopping. The ...
Exploring relationship among brand innovativeness, brand knowledge and brand Loyalty: a case study of Huawei smartphone
(2018)
This study explores an impact of brand knowledge and brand innovativeness on brand loyalty. It is a case
study of Chinese who has currently used Huawei smartphone in any series. The study applied explanatory
and exploratory ...
A study of purchase intention of imported organic cosmetic in Thailand
(2018)
The research determines in which factors that impact on purchase intention of imported organic cosmetics in
Thailand. This research used mixed method designed by Creswell (2011) which includes two phases. The
first phase ...
A reflection of mid-roll YouTube Advertising effectiveness (MYAe): a case study in Thailand
(2018)
The article summarizes Mid-roll YouTube Advertising effectiveness theories. The objective of this research is
to form an understanding regarding the factors that affect Mid-roll YouTube Advertising effectiveness. This
study ...
Determinant of revisit Intention of the Bangkokian Millennials: a case study of MK restaurant
(2018)
This research aimed on how determinants factors (Service quality, Food quality, and Brand image) impacted
upon revisit intention of MK restaurant (formerly known as MK Suki), one of the Thailand’s suki chains. This
study ...