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The perception of Thai and Non-Thai students towards the important characteristics of Assumption University's Graduate School of Business

Asawin Suwandee (Assumption University, 2005)

Factors influencing female users' buying decision towards the passenger car tires in Bangkok

Rachnai Saengsiri (Assumption University, 2005)

A psychographic study on the relationship between lifestyles of mature consumers and patronage behavior in the selection of retail stores

Ankem, Anil Kumar (Assumption University, 2005)

The relationships between consumers' perception of brand equity, product attributes and purchase intention : a study on Sony Cyber-Shot digital cameras in Bangkok

Apiluck Tamwimutti (Assumption University, 2005)