Recent Submissions

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    The culture conundrum : classroom challenges in the Asian millennium 

    Srinath Ramnath (Assumption University Press, 2010)

    "Those who know nothing of foreign languages know nothing of their own." Johann W. Goethe. This study will aim to highlight the importance of learning, understanding and assimilating cross cultural awareness and developing tolerance towards other cultures and cultural mores in the context of a technological explosion through the use of cyber-media and globalization. Firstly the importance of cultural understanding in an era of Free Trade Agreements (FTA) and how institutions and organisations will need to reinvent themselves will be discusse...
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    A development of stategies to enhance educational leadership roles of English newspapers 

    Kanog-on Rungrojngarmcharoen (Assumption University, 2010)

    This research was focused on developing strategies for enhancing the roles of English newspapers. The researcher determined the roles of English newspapers from documentary research, questionnaire and focus groups. The results were synthesized to develop strategies for enhancing the roles of English newspapers in sharing educational leadership knowledge. The expected roles of newspapers were categorized into ten groups. The results were ranked as following: 1. to inform people about political, economic and social conditions, 2. to prov...
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    An action agenda for educational leaders in response to marketing orientation of higher education institutions in Thailand 

    Xiaoxia, Wei (Assumption University, 2010)

    The objectives of this research are: 1) to identify the major challenges in higher education (HE); 2) to explore the application of marketing-oriented activities in HE; 3) to ascertain the perception and attitudes of educational leaders towards marketing orientation (MO) in higher education institutions (HEIs), Thailand; and 4) to propose an action agenda regarding MO for educational leaders of HEIs, Thailand. Qualitative research methods, i.e. the content analysis and semi-structured interview were employed. One hundred eighty books r...
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    A study of leadership competency of student leaders paticipating in extra-curricular activities, Assumption University of Thailand 

    Tana Kaipunlert (Assumption University, 2010)

    This study was conducted to assess leadership competency of student leaders who participate in extracurricular activities throughout experiential learning approach provided by Assumption University of Thailand (Au). This study involved a sample of 242 student leaders of Au for the academic year 2008 taken from a population of 613 student leaders and in fact, there were 244 respondents who returned completed assessment using purposive random sampling technique. The instrument content was based on literature reviews and related research...
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    Application of task-based learning in teching business Chinese reading in Thailand 

    Xu, Ping (Assumption University Press, 2009)

    Task-Based Learning (TBL) has been attracting the attention of researchers and language teachers for many years. However, far less research has been carried out as to whether TBL works for teaching Business Chinese Reading. This study aims to offer a unique contribution by integrating a discussion of TBL pedagogical principles with descriptions of their application to teaching Business Chinese Reading. This study uses the basic principles and main ideas of TBL as the foundation and combines the specific characteristics of Business Chinese Re...
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