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    Utilizing the 4 P's Framework for Student Retention in Thai Private Universities 

    Poonpilas Asavisanu (IRED, USA, 2017-09)

    Increased pressure on Thai private universities to retain students in the wake of decreasing enrollment due to changing population demographics and mounting competition from both public and private universities, calls for a more practical approach to the planning and implementation of strategy and action regarding student retention. Most retention research has tended to be based on predominant models and theories of student retention developed from studies on western student populations. Thus, the explanatory or predictive power of these theori...

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