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dc.contributor.authorSuthida Ruchdaponkul
dc.date.accessioned2015-06-26T10:14:31Z
dc.date.available2015-06-26T10:14:31Z
dc.date.issued2004
dc.identifier.urihttp://repository.au.edu/handle/6623004553/5242
dc.descriptionSubmitted in partial fulfillment of the requirements for the degree of Master of Science in Computer and Engineering Management Assumption University.
dc.descriptionIncludes bibliography.
dc.format.extent87 p. : ill. ; 30 cm.
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherAssumption University
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.titleMarketing strategies for maintaining fabric softener product leadership : a case study of 'Comfort' Unilever
dc.typeText
mods.edition1st ed.
mods.genreProject Report
mods.location.physicalLocationAU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.departmentGraduate School of Business
thesis.degree.disciplineComputer and Engineering Management
thesis.degree.grantorAssumption University
thesis.degree.levelMasters
thesis.degree.nameMaster of Science
au.identifier.bibno0017-0094
au.identifier.callnoProject Report CE6998 S966m 2004


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