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    Investigating methods and challenges of Kaizen execution: a case study of an engineering firm in Pakistan 

    Karimi, Haris; Chanita Jirachot (Assumption University Press, 2018)

    KAIZEN is a system of a continuous endeavor by an organization to improve its business activities and processes, the goal being to improve the quality of products and services so that the organization can meet full customer satisfaction. Kaizen can be an integrated and company-wide approach through collaboration of all the levels of the organization: top management, middle managers and front-line employees. Commitment, genuine participation and motivation of all the three actors are critical factors. The purpose of this study i...
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    Applying activity-based costing and activity-based management methods to estimate manufacturing costs and activities 

    Kanokporn Kleosakul; Srobol Smutkup (Assumption University Press, 2018)

    At present, the intense competition in many industries has made many companies aware of the costs and resources utilization within the organization. The key issue that all companies take into account is cost reduction while maintaining and building business process improvement in order to satisfy customers’ requirements.
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    Risks posed by uncertainties in the supply chain 

    Lawrence, Brian C.; Athisarn Wayuparb (Assumption University Press, 2018)

    Competition today is so savage that it creates uncertainties a real threat to an organization’s survival. Creating and managing supply chains is a method for controlling these uncertainties. This paper examines empirical research from postgraduate students and scholarly papers published in the journal of an international university in Thailand, on supply chain techniques.
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    Customer satisfaction and word of mouth towards online taxi providers: a case study of Grab and Uber 

    Chatbongkot Cheewathanakornkul; Chanita Jiratchot (Assumption University Press, 2018)

    The first objective of this research is to analyze the main factors influencing customer satisfaction,including service quality, self-service technology,and price. Without any one of these factors, the customers might not fully be satisfied with the services of the online taxi providers who are the focus of this case study. The second objective is to examine the relationship between customer satisfaction and word of mouth perceptions. Yamane’s theory is used to determine the sample size. Reliability and Factor Analysis have bee...
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    An application of value stream mapping to improve purchase order process  

    Phasinee Chuensunk; Piyawan Puttibarncharoensri; Yenrudee Tantisiriphaiboon (Assumption University Press, 2018)

    This research is about an electricity generating company whose long lead time in its procurement process for spare parts after breakdowns caused internal customer complaints. The focus firm, Allied Generating Company (AGCo), is in a sensitive industry, that of supplying electricity to provincial and national grids in Thailand. Therefore, the procurement problem is a threat to the nation’s economy as well as to the reputation of the AGCo firm. To solve this embarrassing problem, this research applied the Valu...
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    Factors affecting patient satisfaction in public Hospitals in Bangkok 

    Aunthikarn Sudjai; Chanita Jiratchot (Assumption University Press, 2018)

    Customer satisfaction is an important parameter for assessing the quality of patient services. There is a need to assess public hospitals because they are important providers of services to patients, whose satisfaction is important. This study examined the relationship between service quality and the resultant customer satisfaction as experienced by patients. This led to an examination of the relationship between that satisfaction and patient loyalty. The research methodology consisted of a quantitative ...
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    An application of the savings method to a vehicle routing problem 

    Chatsuree Kamthornsawat; Athisarn Wayuparb (Assumption University Press, 2017)

    This paper presents the authors’ research study of the vehicle routing practices of a transport company. This firm provides the delivery of Printed Circuit Board Assembly (PCBA) and electronics components to customers in the Bangkok Metropolitan Region and neighboring provinces in the Central and East regions of Thailand. Currently, traditional truck management is being practiced: this lacks a systematic approach by using only personal experience information.The inefficient truck management problem in this ca...
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    Business process improvement of customer service for an eBay jewelry company 

    Woraphol Anmmontha; Srobol Smutkupt (Assumption University Press, 2017)

    Increasingly buyers shun retail shops in favor of online sellers. The focus firm in this research is a gemstone wholesale company which sells its jewelry on eBay. It had an inefficient operation process that was causing the company’s late delivery rate to exceed 4.00%, which was the new standard eBay requirement. The research objective of this project is to identify the root cause of this major problem, find solutions and implement improvement action. The Business Process Improvement model (BPI) was chosen to improve the internal process ...
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    Triangular backhaul to reduce cost 

    Sirinapa Jantrapon (Assumption University Press, 2015)

    Freight transportation charge is a major expense for this focus exporting company in a competitive market. Data analysis revealed that the company is under-utilizing its vehicles due to empty truck trips. The company looked for ways to minimize these empty runs. by considering a backhauling strategy. The company selected the triangular backhauling form as it has the best combination of inbound packaging material and outbound delivery of finished goods. The proposed strategy was tested on the transportation reports for 2014, using Excel, to ca...
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    Sea freight cost reduction by long term contact 

    Zhao, Yue Cheng (Assumption University Press, 2015)

    The focus company in Bangkok is a freight forwarder offering a one-stop cargo export service by containership. It has been losing customers to competitors who offer a lower price. The company wondered whether switching its purchasing method from spot-buying to a long­ term contract with an ocean liner firm would reduce the freight cost, enabling it to offer lower prices to its customers and thus retain them. This study explores the advantages and disadvantages of signing a long-term contract, to understand the factors and conditions which enabl...
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    Customer satisfaction with air transport 

    Kanyarat Aueanantakorn (Assumption University Press, 2015)

    This research investigates factors that affect customer satisfaction in two Asian airlines, Levant and EAX Three factor-types were chosen: logistics, marketing, and behavioral intention. Logistics factors included flight schedule and waiting time. Marketing factors included in:flight service quality, price and promotions, and brand image. The relationship between customer satisfaction and behavioral intention of the airline customers was examined. Finally, differences between the responses of customers of the two airlines were compared. Quanti...
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    The future of Thailand's logistics companies 

    Orawee Thongkam; Pavilas Chaochankit; Sutta Sornmayura; Wasana Maksin (Assumption University Press, 2015)

    Logistics companies are well established in Thailand. They service trading companies within Thailand and beyond its borders. There is tough competition in an ever increasing global complex world, in which mega-trends will greatly influence societies, businesses, and logistics firms. As one of the ten members of the Association of Southeast Nations (ASEAN), Thailand faces the imminence of the ASEAN Economic Community (AEC) in December 2015, which presents challenges and opportunities. ASEAN becomes a single market and production base, which, wi...
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    Applying an EOQ model to reduce an inventory cost 

    Russarin Jiraruttrakul; Srobol Smutkupt; Wasana Marksin; Liang, Liu; Chanasit Thanathawee (Assumption University Press, 2017)

    This research study applies an EOQ model (Economic Order Quantity) to reduce an inventory cost. The focus ABC Company is a Beer Importer in Thailand. It faced the problem of high inventory cost and lackluster inventory management. The root cause was that the Company had no standardized ordering process, which meant a high cost of carrying excess inventory, or having too little to meet demand. It also meant paying a high storage charge. The EOQ Model was proposed, to make substantial improvements. Historical inventory stock data for years ...
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    Improving vehicle tracking in a holding carpark 

    Chatchawan Trakoonsitthisri; Srobol Smutkupt; Orawee Thongkam; Sutta Sornmayura (Assumption University Press, 2017)

    This research was conducted to improve the operation of a parking area for vehicles waiting for export, and reduce the cost of management fees, through implementation of a barcode system. Barcoding is an automated identification system which is powerful technology and applied in many fields. A barcode system was designed and tested to see if it could solve the parking problem. The focus company in this research manufactures vehicles in Thailand for export. Its internal operations are very good, but identifying where each vehicle is in the s...
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    Using DMAIC to improve an in-store delivery service 

    Kittima Limsirivallop; Roach, Scott S.; Vilasinee Srisarkun (Assumption University Press, 2016)

    The objectives of this research were to identify problems, find solutions and implement actions to improve the delayed in-store delivery service process that was causing delay to customers at the AAA Company. This research applied the DMAIC (Define-Measure-Analyze-Improve-Control) model to improve the in-store delivery service within the firm's staff pick area. The service delays affected customer satisfaction. DMAIC helped the researcher analyze the root causes. The researcher also suggested an improvement plan with recommendations in orde...
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    Battery transport optimization by a Vehicle Manufacturer in Thailand 

    Suphanida Leekijwiridhpol; Srobol Smutkupt; Vilasinee Srisarkun; Chuthin Thanasarnaksorn (Assumption University Press, 2016)

    This study is about battery transportation by a Vehicle Manufacturer that was found to have inefficient space utilization in the truck container. This problem negatively affected the company's profit and opportunity. Therefore, the use of GRASP (Greedy Randomized Adaptive Search Procedure) is proposed to minimize the problem substantially. In this research, a Vehicle Manufacturer focuses on its battery exports, which are transported by commercial vehicles. Data was collected by interviewing personnel, observing actual operations, and analyz...
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    Delivery performance improvement: a case of a secure logistics provider 

    Ryothatch Bhusithipatkool; Chanasit Thanathawee; Orawee Thongkam (Assumption University Press, 2016)

    The need for Secure Logistics Providers is concerned with outsourcing logistics which is focused on the expected safe delivery of valuable products. Delivery in Full and on Time is the major concern, as customers expect to receive their goods on tive especially before noon (on the same date of flight arrival). The focus firm is ABC Logistics Company. Its KPI is set at 95% effectiveness for a morning flight arrival, but this standard was not being achieved. This research project's purpose, therefore, is to identify improved delivery performa...
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    Costing a freight forwarder's outsourcing decision 

    Kasaem Limkarnjanachote; Srobol Smutkupt; Wasana Marksin; Sutta Sornmayura; Liang, Liu (Assumption University Press, 2016)

    Any international Freight Forwarder in Thailand faces tough competition. Airfreight is needed for some goods. The cost is high, but can be offset by low inventory cost. FF Company, the focus firm, provides airfreight services to manufacturers. To keep prices competitive, FF's total airfreight operation cost has to be contained. This research examined whether to outsource part of its airfreight operation or retain it in-house. The total cost of ownership (TCO) concept is used to evaluate this decision. Service quality had to be maintaine...
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    Managers' preferences for qualifications of new graduates in logistics 

    Pisoot Thankdenchai; Rawin Vongurai (Assumption University Press, 2016)

    The purpose of this paper is to address logisticians' qualifications compared to employers' preferences. The use of seven determinants in this study is based on Service Performance Units (SPU). The five domains are Reliability, Rates, Resources, Risk Avoidance, and Responsiveness. The support framework is based on the Thai Qualifications Framework (TQF). The TQF five key attributes are: 1) Development of Morals and Morality (Behavioral Ethics), 2) Knowledge and Ability Skill, 3) Ingenious and Intellectual Skill, 4) Interpersonal Relation wi...
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    Improvement of in-store delivery by applying the DMAIC model 

    Kitiya Wongbaesuj; Roach, Scott; Vilasinee Srisarkun (Assumption University Press, 2015)

    This study aims to identify and correct problems in the in-store delivery process at the ABC Home and Construction Appliances Company in Thailand. Too much time was involved, from the customer placing a sales order at the warehouse to collecting goods at the pick-up point. These problems caused often considerable waits for those customers who had chosen to collect their goods themselves. The DMAIC model has been used to identify existing problems and improve the current process of the in-store delivery process. The methodology includes obse...
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