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    Customer satisfaction with air transport 

    Kanyarat Aueanantakorn (Assumption University Press, 2015)

    This research investigates factors that affect customer satisfaction in two Asian airlines, Levant and EAX Three factor-types were chosen: logistics, marketing, and behavioral intention. Logistics factors included flight schedule and waiting time. Marketing factors included in:flight service quality, price and promotions, and brand image. The relationship between customer satisfaction and behavioral intention of the airline customers was examined. Finally, differences between the responses of customers of the two airlines were compared. Quanti...
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    The future of Thailand's logistics companies 

    Orawee Thongkam; Pavilas Chaochankit; Sutta Sornmayura; Wasana Maksin (Assumption University Press, 2015)

    Logistics companies are well established in Thailand. They service trading companies within Thailand and beyond its borders. There is tough competition in an ever increasing global complex world, in which mega-trends will greatly influence societies, businesses, and logistics firms. As one of the ten members of the Association of Southeast Nations (ASEAN), Thailand faces the imminence of the ASEAN Economic Community (AEC) in December 2015, which presents challenges and opportunities. ASEAN becomes a single market and production base, which, wi...
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    Applying an EOQ model to reduce an inventory cost 

    Russarin Jiraruttrakul; Srobol Smutkupt; Wasana Marksin; Liang, Liu; Chanasit Thanathawee (Assumption University Press, 2017)

    This research study applies an EOQ model (Economic Order Quantity) to reduce an inventory cost. The focus ABC Company is a Beer Importer in Thailand. It faced the problem of high inventory cost and lackluster inventory management. The root cause was that the Company had no standardized ordering process, which meant a high cost of carrying excess inventory, or having too little to meet demand. It also meant paying a high storage charge. The EOQ Model was proposed, to make substantial improvements. Historical inventory stock data for years ...
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    Improving vehicle tracking in a holding carpark 

    Chatchawan Trakoonsitthisri; Srobol Smutkupt; Orawee Thongkam; Sutta Sornmayura (Assumption University Press, 2017)

    This research was conducted to improve the operation of a parking area for vehicles waiting for export, and reduce the cost of management fees, through implementation of a barcode system. Barcoding is an automated identification system which is powerful technology and applied in many fields. A barcode system was designed and tested to see if it could solve the parking problem. The focus company in this research manufactures vehicles in Thailand for export. Its internal operations are very good, but identifying where each vehicle is in the s...
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    Using DMAIC to improve an in-store delivery service 

    Kittima Limsirivallop; Roach, Scott S.; Vilasinee Srisarkun (Assumption University Press, 2016)

    The objectives of this research were to identify problems, find solutions and implement actions to improve the delayed in-store delivery service process that was causing delay to customers at the AAA Company. This research applied the DMAIC (Define-Measure-Analyze-Improve-Control) model to improve the in-store delivery service within the firm's staff pick area. The service delays affected customer satisfaction. DMAIC helped the researcher analyze the root causes. The researcher also suggested an improvement plan with recommendations in orde...
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    Battery transport optimization by a Vehicle Manufacturer in Thailand 

    Suphanida Leekijwiridhpol; Srobol Smutkupt; Vilasinee Srisarkun; Chuthin Thanasarnaksorn (Assumption University Press, 2016)

    This study is about battery transportation by a Vehicle Manufacturer that was found to have inefficient space utilization in the truck container. This problem negatively affected the company's profit and opportunity. Therefore, the use of GRASP (Greedy Randomized Adaptive Search Procedure) is proposed to minimize the problem substantially. In this research, a Vehicle Manufacturer focuses on its battery exports, which are transported by commercial vehicles. Data was collected by interviewing personnel, observing actual operations, and analyz...
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    Delivery performance improvement: a case of a secure logistics provider 

    Ryothatch Bhusithipatkool; Chanasit Thanathawee; Orawee Thongkam (Assumption University Press, 2016)

    The need for Secure Logistics Providers is concerned with outsourcing logistics which is focused on the expected safe delivery of valuable products. Delivery in Full and on Time is the major concern, as customers expect to receive their goods on tive especially before noon (on the same date of flight arrival). The focus firm is ABC Logistics Company. Its KPI is set at 95% effectiveness for a morning flight arrival, but this standard was not being achieved. This research project's purpose, therefore, is to identify improved delivery performa...
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    Costing a freight forwarder's outsourcing decision 

    Kasaem Limkarnjanachote; Srobol Smutkupt; Wasana Marksin; Sutta Sornmayura; Liang, Liu (Assumption University Press, 2016)

    Any international Freight Forwarder in Thailand faces tough competition. Airfreight is needed for some goods. The cost is high, but can be offset by low inventory cost. FF Company, the focus firm, provides airfreight services to manufacturers. To keep prices competitive, FF's total airfreight operation cost has to be contained. This research examined whether to outsource part of its airfreight operation or retain it in-house. The total cost of ownership (TCO) concept is used to evaluate this decision. Service quality had to be maintaine...
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    Managers' preferences for qualifications of new graduates in logistics 

    Pisoot Thankdenchai; Rawin Vongurai (Assumption University Press, 2016)

    The purpose of this paper is to address logisticians' qualifications compared to employers' preferences. The use of seven determinants in this study is based on Service Performance Units (SPU). The five domains are Reliability, Rates, Resources, Risk Avoidance, and Responsiveness. The support framework is based on the Thai Qualifications Framework (TQF). The TQF five key attributes are: 1) Development of Morals and Morality (Behavioral Ethics), 2) Knowledge and Ability Skill, 3) Ingenious and Intellectual Skill, 4) Interpersonal Relation wi...
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    Improvement of in-store delivery by applying the DMAIC model 

    Kitiya Wongbaesuj; Roach, Scott; Vilasinee Srisarkun (Assumption University Press, 2015)

    This study aims to identify and correct problems in the in-store delivery process at the ABC Home and Construction Appliances Company in Thailand. Too much time was involved, from the customer placing a sales order at the warehouse to collecting goods at the pick-up point. These problems caused often considerable waits for those customers who had chosen to collect their goods themselves. The DMAIC model has been used to identify existing problems and improve the current process of the in-store delivery process. The methodology includes obse...
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    The effect of the 7Ps of the marketing mix on air freight customer satisfaction and repurchase intention 

    Luo, Anqi; Roach, Scott; Chanita Jiratchot (Assumption University Press, 2015)

    The purposes of this study were to explore the relationship between the marketing mix's 7Ps (product, price, place, promotion, physical evidence, participants/people, and process) and customer satisfaction, and then customer satisfaction's relationship to customer repurchase intention for air freight services. Questionnaires were utilized in this study. Data were analyzed using SPSS software to analyze all hypotheses. As a result, hypotheses on product, promotion, physical evidence, participants/people and customer satisfaction were supporte...
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    Reconfiguring transportation from Shenzhen to Bangkok 

    Nithiwit Apaiwong (Assumption University, 2014)
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    Improving a railway control test system in Pakistan 

    Hathairat Kongyingyos (Assumption University, 2014)
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    Make-or-buy strategy for customs clearance services 

    Wilawan Phaenphong (Assumption University, 2014)
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    A vendor managed inventory programme in the gas industry in Thailand 

    Teerada Jongjiksuk (Assumption University, 2007)
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    Disigning an internal lean distribution process for an engineering company in Thailand 

    Chomjinda Klummuangplook (Assumption University, 2007)
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    Distribution strategy through a distribution center 

    Vatcharapol Sukhotu (Assumption University, 2007)
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    Inventory centralization in an electronics retail business 

    Sakayong Pattanavekin (Assumption University, 2011)
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