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The effect of the 7Ps of the marketing mix on air freight customer satisfaction and repurchase intention
(Assumption University Press, 2015)
The purposes of this study were to explore the relationship between the marketing mix's 7Ps (product, price, place, promotion, physical evidence, participants/people, and process) and customer satisfaction, and then customer ...
Customer satisfaction and word of mouth towards online taxi providers: a case study of Grab and Uber
(Assumption University Press, 2018)
The first objective of this research is to analyze the main factors influencing customer satisfaction,including service quality, self-service technology,and price. Without any one of these factors, the customers ...
Factors affecting patient satisfaction in public Hospitals in Bangkok
(Assumption University Press, 2018)
Customer satisfaction is an important parameter for assessing the quality of patient services. There is a need to assess public hospitals because they are important providers of services to patients, whose ...