CRM and the critical analysis of database marketing : a case study of Tesco Clubcard
by Promrawee Verasophon
Title: | CRM and the critical analysis of database marketing : a case study of Tesco Clubcard |
Author(s): | Promrawee Verasophon |
Degree name: | Master of Science |
Degree level: | Masters |
Degree discipline: | Computer and Engineering Management |
Degree department: | Graduate School of Business |
Degree grantor: | Assumption University |
Issued date: | 2002 |
Publisher: | Assumption University |
Subject(s): | Customer services -- Management
Customer services -- Marketing |
Resource type: | Project Report |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
URI: | http://repository.au.edu/handle/6623004553/5724 |
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| View AU-Project-Report-Abstract-164622.PDF ( 298.43 KB ) |
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| View AU-Project-Report-Fulltext-164622.PDF ( 3,858.84 KB ) |
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