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    Development of an e-wealth management "Zyberspeedwealth" for Thai depositors 

    Vachirasak Chungsathaporn (Bangkok : Assumption University, 2015)
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    Impact of Perceived Usefulness on Attitude of members for having Christian Church’s website in Thailand - A Moderated Mediation Model 

    Unknown author (Web Technology eJournal, 2020-05-18)

    The purpose of the study was to evaluate the online presence of Christian churches in Thailand, and to test the influence of perceived usefulness of Church’s website on the attitude of members to have or improve the website. A sample survey was conducted throughout the Kingdom of Thailand from July 2019 to February 2020 and data were collected from 400 churches without discriminating the online presence or not. Finally, the data set of 177 churches, comprising 335 respondents, having online presence were used for analysis. The theoretical base ...
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    Lego Game-based Learning and Improving STEM education among children 

    Assumption University. Graduate School of Advanced Technology Management (2020-02-26)
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    Oxymoron of serious games in eLearning: gender differences from an internet-based survey in Thailand 

    Poonsri Vate-U-Lan (2017)

    This research study examined gender attitudes towards playing serous games in eLearning contexts as there is a lack of comprehensive reports and academic commentary on how to apply and link serious games effectively to learning. The results were based on a large scale Internet-based survey, which involved 803 participants drawn from every region in Thailand. Sixtyone per cent of participants were females (61.2%) and the majority of them were teenagers and adult (36.8% and 24.1% respectively). The survey sought information on participants’ attit...
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    Psychological impact of e-learning on social network sites: online students’ attitudes and their satisfaction with life 

    Poonsri Vate-U-Lan (2019)

    This paper reports on the findings of a study pertaining to the psychological impact of e-learning on social network sites. The findings have resulted by means of a correlational analysis between attitude towards e-learning on social network sites and satisfaction with life of students experienced with e-learning experiences. It was based on an online survey of 607 valid responses with e-learning experiences gathered from 896 online respondents. The gender profile was balanced (males 50.7% and females 49.3% respectively). The analysis found tha...
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    Transforming classrooms through game-based learning: a feasibility study in a developing country 

    Poonsri Vate-U-Lan (2015)

    This article reports an exploratory study which investigated attitudes towards the practice of game-based learning in teaching STEM (science, technology, engineering and mathematics) within a Thai educational context. This self-administered Internet-based survey yielded 169 responses from a snowball sampling technique. Three fifths of respondents were female (59.2% or N=100 females and 40.8% or N=69 males). Slightly more than half (55.6%) of the participants were elementary, secondary and university students. An additional second group of thirt...
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    Redesign principles of game-based learning: expectations from stakeholders in a developing country 

    Poonsri Vate-U-Lan (2014)

    The attraction of game-based learning is strong as the educational experience is immediately gratifying and rewarding which inspires, challenges and engages young people. This paper examines two main aspects of principles in redesigning game-based learning in both school and out-of-school contexts. In 2011 Thailand was Southeast Asia's biggest online game market. In 2012, the Thai government implemented the one-tablet-per-child project which allocated almost one million tablets to Grade One students nation-wide. The prime stakeholder groups inv...
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    The eGrammar clinic: a moodle-based tutoring system for English as a second language 

    Popovici, Sorin M. (Bangkok : Assumption University, 2011)
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    Penetration of eCommerce and Perception of Consumers in Thailand 

    Varughese Kizhakkacharuvil John; Asawin Wichayachakorn (International Journal of Advanced Science and Technology (IJAST) - ELSEVIER, 2019-10-08)

    The study focused on business-to-consumer eCommerce in Thailand regarding its penetration and the perceptions of consumers in the country. Stratified sampling was used to collect data from the different regions of Thailand because of its diversified nature in culture and economic activities. By the offline questionnaire survey, conducted in January to March 2018, data were collected from regular online shoppers and regular offline buyers and the same were analyzed by descriptive and inferential statistical methods. Books & Magazines, Cosmetics,...
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    The influence of consumer-generated electronic word-of-mouth on travelers’ intention for online hotel booking: A study at Phuket in Thailand 

    Varughese Kizhakkacharuvil John; Thumapun, S. (International Journal of Engineering Research in Computer Science and Engineering, 2019-09-01)

    The purpose of this study was to determine the influence of seven attributes of consumer-generated electronic word-of-mouth on Thai and foreign leisure travelers’ intention for online hotel booking. The sample data were collected from Amanpuri Resort, located in Phuket, Thailand. The sampling method that was employed in this study was non-probability sampling, and the sample size (N = 110) was calculated by using Green’s formula for unknown population. A self-administered questionnaire, consisting of 4 sections, was manually distributed to par...
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    Factors related to insurance purchase intention in Thailand 

    Santi Krajaechun; Piyathida Praditbatuga (2019)

    The objective of this study was to determine the factors that influence consumer purchase intention towards (non-life) insurance in Thailand, based on the Theory of Reasoned Action model (Fishbein & Ajzen, 1980). Data were collected via questionnaires applying convenience sampling method. Five hundred sets of questionnaires were distributed to Thai citizens in Bangkok and nearby who would like to purchase non-life insurance policy once the reliability and validity of the instrument were established. A total of 385 questionnaires were comp...
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    A case study of the schoology LMS at Assumption College English Program 

    Androsoff, Andrei; Satha Phongsatha (2019)

    Blended learning (BL) is a major educational trend that uses technology to enhance and complement traditional classroom learning, and may help Thailand achieve educational goals of the “Thailand 3.0” policy. Foreign teachers at Assumption College English Program (ACEP), a private K-12 school near Bangkok, have adopted Schoology Basic, a free learning management system (LMS) to support teaching and learning for all of their courses. This qualitative study used questionnaires and interviews to gather data on the usage, satisfaction and pref...
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    A study of intention to use and to recommend a file transfer services to other users in Thailand 

    Sukrita Intraporn (2019)

    This empirical analysis evaluates the correlation among various determinants including usefulness, communication, customer value, satisfaction, reputation, trust, commitment, and intention to use and to recommend the online file transfer services in Thailand. For this work, the researcher conducted the survey method online questionnaire to obtain the primary data from participants. The details of the sample are provided in Table-2. Twelve hypotheses were tested by using Pearson Correlation Coefficient and Multiple Regression. Ten hypothes...
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    An examination of foreign policy strategies of middle powers during great competition: a case study of Thailand's strategic hedging between a dominant USA and ascending China 

    Mandiolaza, Gustavo A. (2019)

    Recent years has seen confusion in the international political system as the hegemony of the U.S. has waned while China’s international influence has dramatically increased. This change to the status quo from a unipolar system immediately after the Cold War to a bipolar or multipolar system has compelled states in the Asia region to formulate strategies in response to this change. The three typical strategies available to a state are what is referred to as bandwagoning, balancing, and this article’s focus; hedging. In the case of Thailand,...
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    Psychological impact of e-learning on social network sites: online students’ attitudes and their satisfaction with life 

    Poonsri Vate-U-Lan (2019)

    This paper reports on the findings of a study pertaining to the psychological impact of e-learning on social network sites. The findings have resulted by means of a correlational analysis between attitude towards e-learning on social network sites and satisfaction with life of students experienced with e-learning experiences. It was based on an online survey of 607 valid responses with e-learning experiences gathered from 896 online respondents. The gender profile was balanced (males 50.7% and females 49.3% respectively). The analysis found tha...
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    The internet and life long learning (LLL)-a new revolution 

    Santithorn Banchua; Nagi, Kuldeep (2018)

    Global expansion of Information and Communication Technology (ICT) has changed the way we create and consume information. As of December 2017, fifty percent of the users of the Internet reside in Asia. Besides collaborating on common interests people are forming virtual on-line communities and utilizing Social Networks to share knowledge and their life experiences. Although the rate of change in terms of usage of technology in education has been slow but the rise of Social Networks such as Facebook, Twitter, LinkedIn, Instagram and YouTube...
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