Now showing items 1-1 of 1

  • Thumbnail

    Towards healthier choices: an investigation into sugar label design 

    Panjarat Phumpradab; Pavitra Jindahra (Assumption University Press, 2020)

    A pandemic of obesity and diabetes is intensifying in every country, posing a serious challenge to public health and consumer well-being. In order to generate benefits and cost-savings in healthcare, sugar labeling policies are sometimes used in an attempt to nudge consumers towards healthier food choices. Consequently, this research examines how sugar label design would be best implemented for curbing unhealthy choices, by investigating the effect of label designs used for displaying the sugar limit information which underpins consumer responses. ...