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    Elucidating students' perception of themes employed in business communication 

    Wei, Eiaoxia; Ye, Yan (Bangkok : Assumption University, 2020)

    As mainstream literature in the business communication field has yielded a strong preference toward the specific skills required in the business field, this study aimed to elucidate students’ perceptions of the six main enduring themes, namely, rhetoric, technology, culture, dissemination, motivation, and impression, in current business communication instruction. A questionnaire survey was employed to determine the perceptions of 144 students toward topics they had already studied in a business communication course conducted in an international ...