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    Tobacco smoking behaviors of baccalaureate students, Thailand 

    Kanyaphat Setchoduk (Assumption University Press, 2018)

    The smoking behaviors of youths and young adults have changed worldwide. This study aims to explore the tobacco smoking behaviors of a university students which includes the type, duration, amount, frequency, reason, addiction level, and family history of smoking. Descriptive cross-sectional study was used with the university students in Thailand. Proportional Random Sampling technique was used to recruit 440 participants from 10 faculties. Results revealed that 33% of participants were currently tobacco smokers. The t...
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    An application of berlin's concept of value pluralism to the Indian tradition 

    George, Darwin Joseph (Assumption University Press, 2018)

    India has a long rich history tolerant coexistence and cultural interaction among its many diverse cultural and religious groups. But today, there is a promotion of a kind of nationalism which identifies with certain religions or cultural groups at the exclusion of others. The temptation is to try to strengthen India as a nation-state at the expense of its pluralistic past. The philosophy of Isaiah Berlin is valuable in this context, for it shows that value pluralism is not incommensurable with liberal democracy and that the two can suppor...
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    The effect of organization development intervention on structural and psychological empowerment to enhance innovative work behavior: an action research in a technical school in Thailand 

    Tamonwan Somsriruen; Chavez, Gloria S.; Tayko, Perla Rizalina M. (Assumption University Press, 2018)

    This research investigated the effect of organization development interventions (ODI) in improving structural and psychological empowerment, to promote innovative work behavior among organization members, in a technical school in Thailand. Using an action research design, the ODI activities were conducted for a six month period with 36 employees. Quantitative and qualitative methods were used to explore and gather data at all levels (executives, heads of department, and employees). The action research was conducted in three phases: pre-ODI...
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    Using an interactive learning book based on interactive and discovery learning to enhance student interaction and achievement 

    Patchara Vanichvasin (Assumption University Press, 2018)

    This research aimed 1) to develop an interactive learning book based on interactive learning and discovery learning and 2) to examine student interaction and achievement after using an interactive learning book. The purposive sample group was 20 undergraduate students. Instruments were an interactive learning book, a content-appropriateness questionnaire, an observation checklist, pre-test and post-test, and a satisfaction questionnaire. Data were analyzed by using mean, standard deviation, t-test, and content analysis. The research result...
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    A structural analysis of ten economies in ASEAN economic community 

    Thongdee Kijboonchoo; Chaveporn Kulchanachutiporn; Nattaporn Soralam (Assumption University, 2018)

    This paper focuses on a structural analyses in agriculture, manufacturing, and the service sectors of ten ASEAN economies. Their relative importance is examined by using their output shares in GDP , shares of exports in total exports, labor employment shares in total employment, and labor productivity. The study founds Myanmar, Cambodia, and Laos PDR as highly dependent on agriculture. Manufacturing is very important for all AEC economies, especially for Brunei. The service sector is important for all economies, especially for Sin...
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    Designing a Language Course in English in Lingua Franca (ELF) Settings: Perception and Practice 

    Ratchaporn Ratanaphumma (Assumption University, 2012)

    This paper describes the practical aspects of a general education English language course designed for undergraduate students at Assumption University, Thailand. It begins with a description of the contextual factors that led to decision making about all components of the course such as conceptual underpinnings, objectives, syllabus design, activity types, learners’ roles, teachers’ roles, and assessment. The paper also reflects on the understanding and direct experiences that the author has faced during the course implementation under the Thai...
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    IMPACT OF ELEARNING IN FOREIGN DIRECT INVESTMENT ON THAI MANUFACTURING SMES 

    Thavorn Rochanaporn (Assumption University Press, 2017)

    The objective of the study was to develop an eLearning in Foreign Direct Investment (FDI) using Facebook for the Thai manufacturing Small and Medium Enterprises (SMEs). The study was conducted using Learning Management System (LMS) and data was collected using structured questionnaires from manufacturing SMEs entrepreneurs in five provinces of lower northern Thailand. This study applied stratified random sampling techniques. Descriptive analysis, paired sample t-tests, and Spearman correlation were used to measure the relationships. It was foun...
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    ORGANIZATIONAL DEVELOPMENT INTERVENTION ON SERVICE CLIMATE AND PSYCHOLOGICAL MEANINGFULNESS TO IMPROVE EMPLOYEE ENGAGEMENT: AN ACTION RESEARCH IN A PRIVATE FAMILY HOTEL SAMUI, THAILAND 

    Veerya Manapajon; Sming Chungviwatanant; Tayko, Perla Rizalina M. (Assumption University Press, 2017)

    This research investigates the impact of organization development intervention (ODI) on service climate, and psychological meaningfulness to enhance the level of employee engagement, conducted in a mid-sized family owned hotel in Samui, Thailand by using the action research model. Various OD interventions were conducted on 27 participants over a seven month period from June to December 2016. The concept of Effective Change Management (Cumming & Worley, 2005) and Whole Brain Literacy (Tayko, 2010) were used for the intervention design process. T...
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    THE PROBLEMS OF CONFLICT BETWEEN UNILATERAL AND BILATERAL RELIEF UNDER THAI INCOME TAXATION LAW 

    Rattasapa Chureemas (Assumption University Press, 2017)

    In practice, Thailand adheres to a dualism between international law and national law in taxation law. For the elimination of double taxations, Thailand is using both unilateral and bilateral relief measures. Unilateral relief therein stipulated in Royal Decree No.300 B.E.2539 for the elimination of double taxation on income that was already taxed in another foreign country and Royal Decree No.442 B.E.2548 to exempt dividend income that was taxed in another foreign country to be expensed again under the Revenue Code to provide measure for relie...
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    Postpartum depression: a comparison of knowledge and attitude between the family members of postpartum women 

    Patcharee Juntaruksa; Phat Prapawichar; Chettha Kaewprom (Assumption University Press, 2017)

    Postpartum Depression (PPD) is a common complication that mostly occurs during the postpartum period with the consequence of negative health outcomes for women and infants as well as other family members. The relatives of women are the first group that can notice abnormal signs and symptoms of PPD after discharge from the hospital. This study was a cross-sectional survey, aiming to explore knowledge and attitudes of 400 postpartum women’s family members regarding PPD. A self-administered survey questionnaire was used for data collection. Data w...
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    An analysis of metaphors in Sri burapha's behind the painting and Ma Ma Lay's Not Out of Hate 

    Tanapa Buakhao; Deocampo, Marilyn F. (Assumption University Press, 2017)

    This research is a comparative study of metaphors in two Asian novels. A Thai novel, Sri Burapha’s Behind the Painting was first published in 1954 and a Burmese novel, Ma Ma Lay’s Not Out of Hate in 1991. It aims to understand various metaphorical patterns that influence the thematic development and interpretations of these novels. Pragglejaz Group’s (2007) Metaphor Identification Procedure, Ahrens’ (2002) The Conceptual Mapping Model, and Lakoff’s (1992) The Contemporary Theory of Metaphor are chosen as the frameworks of data analysis in this ...
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    Thai expatriate managers: issues facing Thai hotels operating abroad 

    Nitchamon Ongkasuwan (Assumption University Press, 2017)

    In order to succeed abroad, multinational corporations (MNCs) need, among other things, to carefully recruit their expatriate managers (those managers running their overseas subsidiaries). This has become a key issue for MNCs to achieve and maintain a competitive advantage in a global market. In Thailand, selecting competent and reliable expatriate managers is all the more critical as outward foreign direct investment by Thai companies is rapidly increasing, most notably in the hotel sector. Many Thai hotel chains are now investing abroad to di...
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    Determinants of the stock market index in Pakistan - a case study of the Karachi Stock Exchange index (KSE 100) from 2000 to 2014 

    Zubair, Farees; Thongdee Kijboonchoo (Assumption University Press, 2017)

    This paper explores the causal links between nine fundamental variables and stock prices in Pakistan’s Karachi Stock Exchange index – KSE 100. It contributes significantly to the study of the stock exchange performance in Pakistan since the findings of prior studies were mostly divergent. Monthly data from January 2000 to April 2014 are used to analyze the impacts of the Industrial Production Index, the money supply, the Pak-US interest rate differential, the real effective exchange rate, the balance of trade, the expected inflation, the govern...
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    Cultures as determinants of innovation - an evidence from European context 

    Habisch, Andre; Bing, Zhu (Assumption University Press, 2017)

    Cultural studies have played a major role for a better understanding of innovation. In particular, cultural variables have always been integrated in innovation studies at different levels. Referring to Hofstede´s analytical framework, we thereby analyze how different cultural factors may concretely impact innovation at national levels. Data of Hofstede’s cultural dimension and innovation are derived from secondary data sources. 34 European countries with comprehensive scores of cultural dimensions and innovation indexes are finally applied in ...
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    A structural equation model of factors influencing Thai digital music piracy: a conceptual perspective 

    Pannawit Sanitnarathorn (Assumption University Press, 2016)

    This study presents a conceptual framework, using structural equation modeling, of the variables that influence Thai digital music piracy. From both the 1997 and 2008 economic turmoil to the technological leaps from cassettes, to CDs, to the Internet and the related peer-to-peer (P2P) file sharing technologies, the Thai music industry has and continues to witness tumultuous times. More recently, broadband and Internet enabled smart phones have exacerbated the issues swirling around digital music piracy and the loss of revenue to both the musi...
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    Bridging the gap between tourism education, tourism industry and graduate employability: intricacies and emerging issues in Thailand 

    Batra, Adarsh (Assumption University Press, 2016)

    The university education system in ASEAN will be affected by the new market conditions. The path to success for Thai educational institutions is to engage the market with a frontal assault by anticipating market demands and preparing themselves to meet that demand. Hospitality and Tourism in an interdisciplinary field requiring different employability competency that has yet to gain attention by tourism and hospitality educators in the academia. If the travel and tourism industry in Thailand hopes to sustain itself, it will need personnel wh...
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    An investigation of Chinese new HSK test takers' learning motivation in Thailand 

    Yan, Ye (Assumption University Press, 2016)

    This research aimed: (1) to identify the Chinese new HSK test takers' demographic factors including their gender, years of learning Chinese , studying school, family background and test levels; (2) to determine the levels of their learning motivation including the extrinsic motivation, intrinsic motivation, and self-efficacy for learning; (3) to compare the test takers' learning motivation according to their demographic factors; (4) to determine the effects of these demographic factors across extrinsic motivation, intrinsic motivation, and self...
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    A clinical study of the rate of episiotomy and perineal outcomes after delivery 

    Phat Prapawichar (Assumption University Press, 2016)

    Episiotomy is widely performed as a 'routine' procedure during childbirth. The potential benefits for the use of the episiotomy include the prevention of severe perineal lacerations and pelvic floor relaxation. Evidently, episiotomy procedure may increase the likelihood of severe perineal pain, healing outcomes, and third or fourth degree tears. In spite of all these factors this procedure still remains a clinical practice and as part of normal delivery. The aim of this study was to investigate the rate of episiotomy and perineal outcomes a...
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    ABAC GSB freshmen's perceptions on expected performance dimensions and learning preferences: implications to curriculum, instruction, and institution development 

    Chavez, Gloria S.; Kim, Seongdok; Tayko, Perla Rizalina M.; Kitti Phothikitti (Assumption University Press, 2016)

    This research aims to build comprehensive student profiles to identify perceptions and expectations of the students enrolled in the Master programs of the Graduate School of Business (GSB) at Assumption University of Thailand. The main purpose is to establish curriculum and instructional links between what is offered and what students perceived as relevant learning experiences in the program and contribute towards increased student satisfaction in their master degree education. Self-administered questionnaires were collected from 379 incoming...
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