Now showing items 1-10 of 10

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    Communication satisfaction, employee engagement, job satisfaction, and job performance in higher education institutions 

    Pongpipat Pongton; Sid Suntrayuth (Bangkok : Assumption University, 2019)

    This quantitative study investigates the relationships and impacts of communication satisfaction, employee engagement, job satisfaction, and job performance in higher education institutions in Thailand. Survey data were collected from 400 faculty members and staff who work in public and private universities in Thailand. The results from simple and multiple regression analyses show that communication satisfaction has a positive impact on job satisfaction and employee engagement; job satisfaction has a positive impact on employee engagement ...
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    Developing and testing relationship quality model: the context of undergraduate business programs in Thailand 

    Suppasit Sornsri; Zhu, Bing (Bangkok : Assumption University, 2019)

    The purpose of this study is to develop a concept of the dimensions of relationship quality for students and lecturers, using the Investment Theory. The determinants of relationship quality drawn from the Social Exchange Theory and their outcomes were investigated. Past studies examined relationship quality in various contexts, yet were limited in higher education. Relationship quality dimensions are evolving and mostly capture only “want to” and “ought to” stay in relationships, hence, this study added a “have to” aspect. This study adopted ...
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    The developing image of the divine : a philosophical reflection on the relationship between 'will' and 'love' from the perspective of F.W.J. Schelling's later philosophy 

    Anthony, Emily Marie (Bangkok : Assumption University, 2019)

    The most significant call of the human being is for ceaseless effort. Rilke’s1 poetry in the form of poetic language is quite appropriate to support the author’s vital aim in encouraging one’s own self and the fellow human beings for constant unceasing effort. Schelling’s Later Thoughts are influenced by mystics and theosophers such as Meister Eckhart, Jacob Boehme, Franz von Baader and Oetinger. The call of the human being is to make ceaseless effort in developing the image of the Divine in oneself by transcending ‘will’ to ‘love’. According ...
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    Effects of product quality, service quality and price fairness on customer engagement and customer loyalty 

    Dhasan, Darwin; Mayuree Aryupong (Bangkok : Assumption University, 2019)

    This paper examines the key relationship effects between the customer perceived value dimensions: product quality, service quality and price fairness on customer engagement in a holistic model, using structural equation modeling. Further, the study evaluated the direct and mediating effects of these factors on customer loyalty in the automobile industry, with sample data from 224 existing car owners, based in Bangkok. The study results illustrate significant direct effects on customer loyalty, with product quality, service quality, price ...
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    The effects of team leader coaching on team members: an action research project at DHL Thailand 

    Yates, Thomas A.; Scott, Arlene (Bangkok : Assumption University, 2019)

    All organizations have their individual strengths and weaknesses. Keeping up with technology and finding an appropriate strategic focus is important, but the driving force to success lies with the engagement of employees.
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    Identification of service quality competency framework for the lounge attendants: a case of a privately-owned airline in Thailand 

    Nuchanart Cholkongka (Bangkok : Assumption University, 2019)

    Service quality is a critical competitive differentiator, particularly for A airways, which cannot compete with low-cost carriers (LCCs) based on price; the airport lounge service has been identified as a critical aspect of overall airline service quality. However, an established competency framework for airline lounge staff, and clear understanding of the competencies that contribute to service quality in airline lounges are currently lacking. This research was conducted to determine whether staff competencies influence the service quality ...
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    Moderating effects of Hofstede's cultural dimensions on the relationship between Aewom and Fewom in Thailand 

    Fukushige, Aya; Mayuree Aryupong; Phacharaporn Phijaranakul (Bangkok : Assumption University, 2019)

    This research aims to examine the moderating effects of Hofstede’s cultural dimensions at the individual level on the relationship between acceptance and subsequent forwarding of electronic word of mouth (EWOM) in Thailand. EWOM is currently considered as one of the most influential communication channels for businesses, marketers, and various kinds of consumers. Cultural values can also be a factor to influence consumers’ decision-making behaviors. Hypotheses were developed by adopting Hofstede’s cultural dimensions, but with the newly ...
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    On new ventures' board of directors: formation, adjustment, and influences on internationalization 

    Kuo, Anthony; Kao, Ming-Sung; Nichanan Sakolvieng (Bangkok : Assumption University, 2019)

    To survive and grow, young firms must leverage different means, such as strategic alliances or founders’ personal networks, to access and acquire necessary external resources to overcome, or at least mitigate, the liability of newness. In this study, we found that the board of directors can serve as a means of resource provision for new ventures. We conducted a historical analysis and case studies on high-tech new ventures, in order to delve deeply into the processes regarding how boards are formed, how board members provide these resources, ...
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    Robust forex trading with Deep Q Network (DQN) 

    Sutta Sornmayura (Bangkok : Assumption University, 2019)

    Financial trading is one of the most attractive areas in finance. Trading systems development is not an easy task because it requires extensive knowledge in several areas such as quantitative analysis, financial skills, and computer programming. A trading systems expert, as a human, also brings in their own bias when developing the system. There should be another, more effective way to develop the system using artificial intelligence. The aim of this study was to compare the performance of AI agents to the performance of the buy-and-hold ...
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    A study of employment opportunities for Myanmar graduates of Assumption University with special reference to Myanmar's labor market 

    Mon, Myat (Bangkok : Assumption University, 2019)

    In the past, the vast majority of Assumption University’s (AU) Myanmar graduates have tried to achieve better employment and higher socio-economic positions in other countries. English proficiency is a strength for AU graduates to obtain proper jobs, not only in Myanmar but also in other countries. Significant political reforms and economic developments in Myanmar have emerged since 2010. As a result, more employment opportunities have induced more AU graduates to work in their home country. On the other hand, these graduates have encountered ...