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Bridging the gap between tourism education, tourism industry and graduate employability: intricacies and emerging issues in Thailand
(Assumption University Press, 2016)
The university education system in ASEAN will be affected by the new market conditions. The path to success for Thai educational institutions is to engage the market with a frontal assault by anticipating market demands ...
A clinical study of the rate of episiotomy and perineal outcomes after delivery
(Assumption University Press, 2016)
Episiotomy is widely performed as a 'routine' procedure during childbirth. The potential benefits for the use of the episiotomy include the prevention of severe perineal lacerations and pelvic floor relaxation. Evidently, ...
A structural equation model of factors influencing Thai digital music piracy: a conceptual perspective
(Assumption University Press, 2016)
This study presents a conceptual framework, using structural equation modeling, of the variables that influence Thai digital music piracy. From both the 1997 and 2008 economic turmoil to the technological leaps from ...
Thai expatriate managers: issues facing Thai hotels operating abroad
(Assumption University Press, 2017)
In order to succeed abroad, multinational corporations (MNCs) need, among other things, to carefully recruit their expatriate managers (those managers running their overseas subsidiaries). This has become a key issue for ...
ABAC GSB freshmen's perceptions on expected performance dimensions and learning preferences: implications to curriculum, instruction, and institution development
(Assumption University Press, 2016)
This research aims to build comprehensive student profiles to identify perceptions and expectations of the students enrolled in the Master programs of the Graduate School of Business (GSB) at Assumption University of ...
An investigation of Chinese new HSK test takers' learning motivation in Thailand
(Assumption University Press, 2016)
This research aimed: (1) to identify the Chinese new HSK test takers' demographic factors including their gender, years of learning Chinese , studying school, family background and test levels; (2) to determine the levels ...
Determinants of the stock market index in Pakistan - a case study of the Karachi Stock Exchange index (KSE 100) from 2000 to 2014
(Assumption University Press, 2017)
This paper explores the causal links between nine fundamental variables and stock prices in Pakistan’s Karachi Stock Exchange index – KSE 100. It contributes significantly to the study of the stock exchange performance in ...
An analysis of metaphors in Sri burapha's behind the painting and Ma Ma Lay's Not Out of Hate
(Assumption University Press, 2017)
This research is a comparative study of metaphors in two Asian novels. A Thai novel, Sri Burapha’s Behind the Painting was first published in 1954 and a Burmese novel, Ma Ma Lay’s Not Out of Hate in 1991. It aims to ...
Postpartum depression: a comparison of knowledge and attitude between the family members of postpartum women
(Assumption University Press, 2017)
Postpartum Depression (PPD) is a common complication that mostly occurs during the postpartum period with the consequence of negative health outcomes for women and infants as well as other family members. The relatives of ...
Cultures as determinants of innovation - an evidence from European context
(Assumption University Press, 2017)
Cultural studies have played a major role for a better understanding of innovation. In particular, cultural variables have always been integrated in innovation studies at different levels. Referring to Hofstede´s analytical ...