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Now showing items 61-70 of 151
Slidarity oand sustainable development
(Assumption University, 2006)
Literature review : service quality in educational institutions
(Assumption University, 2004)
Towards a dynamic ASEAN-EU partnership
(Assumption University, 2007)
Thai and English consonantal sounds : a problem or a potential for EFL learning?
(Assumption University, 2007)
The effect of normative and behavioral persuasion on help-seeking in Thai and American college students
(Assumption University, 2006)
Moderating effects of Hofstede's cultural dimensions on the relationship between Aewom and Fewom in Thailand
(Bangkok : Assumption University, 2019)
This research aims to examine the moderating effects of Hofstede’s cultural
dimensions at the individual level on the relationship between acceptance and
subsequent forwarding of electronic word of mouth (EWOM) in Thailand. ...
Effects of product quality, service quality and price fairness on customer engagement and customer loyalty
(Bangkok : Assumption University, 2019)
This paper examines the key relationship effects between the customer perceived
value dimensions: product quality, service quality and price fairness on customer
engagement in a holistic model, using structural equation ...
On new ventures' board of directors: formation, adjustment, and influences on internationalization
(Bangkok : Assumption University, 2019)
To survive and grow, young firms must leverage different means, such as strategic
alliances or founders’ personal networks, to access and acquire necessary external
resources to overcome, or at least mitigate, the liability ...
Challenges in bridging the L2 literacy divide : a guide for language teachers dealing with adult learners
(Assumption University, 2008)