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Moderating effects of Hofstede's cultural dimensions on the relationship between Aewom and Fewom in Thailand
(Bangkok : Assumption University, 2019)
This research aims to examine the moderating effects of Hofstede’s cultural
dimensions at the individual level on the relationship between acceptance and
subsequent forwarding of electronic word of mouth (EWOM) in Thailand. ...
Effects of product quality, service quality and price fairness on customer engagement and customer loyalty
(Bangkok : Assumption University, 2019)
This paper examines the key relationship effects between the customer perceived
value dimensions: product quality, service quality and price fairness on customer
engagement in a holistic model, using structural equation ...
On new ventures' board of directors: formation, adjustment, and influences on internationalization
(Bangkok : Assumption University, 2019)
To survive and grow, young firms must leverage different means, such as strategic
alliances or founders’ personal networks, to access and acquire necessary external
resources to overcome, or at least mitigate, the liability ...
A study of employment opportunities for Myanmar graduates of Assumption University with special reference to Myanmar's labor market
(Bangkok : Assumption University, 2019)
In the past, the vast majority of Assumption University’s (AU) Myanmar
graduates have tried to achieve better employment and higher socio-economic positions
in other countries. English proficiency is a strength for AU ...
Developing and testing relationship quality model: the context of undergraduate business programs in Thailand
(Bangkok : Assumption University, 2019)
The purpose of this study is to develop a concept of the dimensions of relationship
quality for students and lecturers, using the Investment Theory. The determinants of
relationship quality drawn from the Social Exchange ...
Communication satisfaction, employee engagement, job satisfaction, and job performance in higher education institutions
(Bangkok : Assumption University, 2019)
This quantitative study investigates the relationships and impacts of
communication satisfaction, employee engagement, job satisfaction, and job
performance in higher education institutions in Thailand. Survey data were ...
The developing image of the divine : a philosophical reflection on the relationship between 'will' and 'love' from the perspective of F.W.J. Schelling's later philosophy
(Bangkok : Assumption University, 2019)
The most significant call of the human being is for ceaseless effort. Rilke’s1 poetry in the
form of poetic language is quite appropriate to support the author’s vital aim in encouraging
one’s own self and the fellow ...
Robust forex trading with Deep Q Network (DQN)
(Bangkok : Assumption University, 2019)
Financial trading is one of the most attractive areas in finance. Trading
systems development is not an easy task because it requires extensive
knowledge in several areas such as quantitative analysis, financial skills, ...
The effects of team leader coaching on team members: an action research project at DHL Thailand
(Bangkok : Assumption University, 2019)
All organizations have their individual strengths and weaknesses. Keeping up
with technology and finding an appropriate strategic focus is important, but the driving
force to success lies with the engagement of employees.
Identification of service quality competency framework for the lounge attendants: a case of a privately-owned airline in Thailand
(Bangkok : Assumption University, 2019)
Service quality is a critical competitive differentiator, particularly for A airways,
which cannot compete with low-cost carriers (LCCs) based on price; the airport
lounge service has been identified as a critical aspect ...