Browsing Public Relations Department by Title
Now showing items 115-134 of 257
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Is a Thailand business code of ethics needed?
(Assumption University, 1981) -
Is pluralism possible after postmodernism?
(Assumption University, 1993) -
ISO 9000 series quality standards a tertiary level educator's summary view
(Assumption University, 1997) -
Job satisfaction of Bank Officers in Bangladesh
(Assumption University, 2001) -
Kamma and chaos theory (complexity science)
(Assumption University, 2008) -
Kierkegaard's fear and trembling
(Assumption University, 1993) -
Knowledge, universality and the catholic university
(Assumption University, 1989) -
Labor as commodity in the context of what constitutes good management
(Assumption University, 1992) -
Language and attitudes of invisible minds: an appraisal analysis of cyber discourse
(Assumption University Press, 2018)
This study examines the interactions of different participants on Yahoo Singapore and Yahoo Philippines using the Martin and Rose (2011) Appraisal Theory, focusing on the interpersonal aspects of discourse, ATTITUDE is used as the framework for a Critical Discourse Analysis (CDA). Blogging in the cyberworld, as a different channel of communication, allows the people of a society to discuss issues that matter most to them. The method used to foreground the underlying discourse is an attempt to understand the influence of various elements of ... -
Learner-centered teaching approach : a paradigm shift in Thai education
(Assumption University, 2005) -
Learning environment of international students studying accounting in Assumption University
(Assumption University, 2010) -
Learning styles and academic achievement of English III students at Assumption University of Thailand
(Assumption University, 2013) -
Life, death and deliverance : a chemist's novel view part I - life and death
(Assumption University, 2006) -
Literature review : service quality in educational institutions
(Assumption University, 2004) -
"Love & Care" inside and outside the classroom
(Assumption University, 2010) -
Loxley's Mandalay Mobile Phone Project
(Assumption University, 1998) -
Macro-midro-micro-the "triple-m" model for analysing complex organisations
(Assumption University, 1999) -
Making full use of graded readers to facilitate EFL creative writing teaching and learning
(Assumption University, 2014) -
Mobility, identity and contributions of skilled Burmese migrant workers : an excploratory study in Bangkok
(Assumption University, 2014) -
Moderating effects of Hofstede's cultural dimensions on the relationship between Aewom and Fewom in Thailand
(Bangkok : Assumption University, 2019)
This research aims to examine the moderating effects of Hofstede’s cultural dimensions at the individual level on the relationship between acceptance and subsequent forwarding of electronic word of mouth (EWOM) in Thailand. EWOM is currently considered as one of the most influential communication channels for businesses, marketers, and various kinds of consumers. Cultural values can also be a factor to influence consumers’ decision-making behaviors. Hypotheses were developed by adopting Hofstede’s cultural dimensions, but with the newly ...