Browsing Public Relations Department by Title
Now showing items 135-154 of 255
-
Motivational factors relating to entrepreneurial intenion : a study of postgraduate management students in India
(Assumption University, 2013) -
-
Multilateral diplomacy and the information society
(Assumption University, 2003) -
Myanmar traditional Saranagamma and Dana Death Ceremonies
(Assumption University, 2010) -
Native and non-native dichotomy : distinctive stances of Thai teachers of English
(Assumption University, 2008) -
New trends in higher education towards the 21st century in Thailand
(Assumption University, 1999) -
On new ventures' board of directors: formation, adjustment, and influences on internationalization
(Bangkok : Assumption University, 2019)
To survive and grow, young firms must leverage different means, such as strategic alliances or founders’ personal networks, to access and acquire necessary external resources to overcome, or at least mitigate, the liability of newness. In this study, we found that the board of directors can serve as a means of resource provision for new ventures. We conducted a historical analysis and case studies on high-tech new ventures, in order to delve deeply into the processes regarding how boards are formed, how board members provide these resources, ... -
Online impulse buying behavior amongst undergraduate students in Tianjin, the people's republic of China
(Assumption University Press, 2018)
The aim of this study is to understand online business, regarding impulse buying behavior amongst undergraduate students in Tianjin, China. This study concentrated on the Taobao.com platform, and considered variables of website quality (security, navigability, and visual appeal), hedonic shopping value (product novelty, fun and escapism), and product knowledge (word of mouth and social norms), to learn how online shop owners increase their profits by encouraging impulse buying behavior. The results suggest that Taobao.com online shop ... -
ORGANIZATIONAL DEVELOPMENT INTERVENTION ON SERVICE CLIMATE AND PSYCHOLOGICAL MEANINGFULNESS TO IMPROVE EMPLOYEE ENGAGEMENT: AN ACTION RESEARCH IN A PRIVATE FAMILY HOTEL SAMUI, THAILAND
(Assumption University Press, 2017)
This research investigates the impact of organization development intervention (ODI) on service climate, and psychological meaningfulness to enhance the level of employee engagement, conducted in a mid-sized family owned hotel in Samui, Thailand by using the action research model. Various OD interventions were conducted on 27 participants over a seven month period from June to December 2016. The concept of Effective Change Management (Cumming & Worley, 2005) and Whole Brain Literacy (Tayko, 2010) were used for the intervention design process. The ... -
Organizational values' as reliable parameter for predicting patterns of corporate curture
(Assumption University, 1993) -
Palm oil marketing in Ibadan
(Assumption University, 1984) -
Parenting adolescents : the most difficult and extremely
(Assumption University, 2004) -
Pearl S buck's portrayal of man as victim of vicissitudes in the Good Earth
(Assumption University, 2000) -
People's participation in national development
(Assumption University, 1997) -
Petroleum economy of Iran : appropriate linkages between the petroleum industry and indigenous economic sectors
(Assumption University, 1994) -
Philosophies of public service delivery : from ancient days to the present
(Assumption University, 1996) -
Policy coordination as solution to trade imbalance
(Assumption University, 1989) -
Political security abstacles and challenges of Timor-Leste's ASEAN membership
(Assumption University Press, 2018)
The Democratic Republic of Timor-Leste has implemented its foreign policy by participating in various international organizations. To enhance its relation with other countries, particularly at the regional level, Timor-Leste is working hard to achieve its full membership in ASEAN and has already shown its seriousness to do so, submitting a formal application in 2011. This research focuses on political-security, aiming to find and describe the obstacles and challenges to political security in Timor-Leste, in support of the country joining ... -
Possible lead contamination of AU lake water
(Assumption University, 1996) -
Postpartum depression: a comparison of knowledge and attitude between the family members of postpartum women
(Assumption University Press, 2017)
Postpartum Depression (PPD) is a common complication that mostly occurs during the postpartum period with the consequence of negative health outcomes for women and infants as well as other family members. The relatives of women are the first group that can notice abnormal signs and symptoms of PPD after discharge from the hospital. This study was a cross-sectional survey, aiming to explore knowledge and attitudes of 400 postpartum women’s family members regarding PPD. A self-administered survey questionnaire was used for data collection. Data ...