Browsing Public Relations Department by Title
Now showing items 62-81 of 255
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Cultures as determinants of innovation - an evidence from European context
(Assumption University Press, 2017)
Cultural studies have played a major role for a better understanding of innovation. In particular, cultural variables have always been integrated in innovation studies at different levels. Referring to Hofstede´s analytical framework, we thereby analyze how different cultural factors may concretely impact innovation at national levels. Data of Hofstede’s cultural dimension and innovation are derived from secondary data sources. 34 European countries with comprehensive scores of cultural dimensions and innovation indexes are finally applied in ... -
Dasein and the world of others : the nature of authentic being-with in being and time
(Assumption University, 1989) -
Death as an enrichment
(Assumption University, 1990) -
Deceleration of foreign exchange market : tobin tax and implementation
(Assumption University, 2012) -
Defending Asia's underwater treasures
(Assumption University, 1991) -
Designing a Language Course in English in Lingua Franca (ELF) Settings: Perception and Practice
(Assumption University, 2012)
This paper describes the practical aspects of a general education English language course designed for undergraduate students at Assumption University, Thailand. It begins with a description of the contextual factors that led to decision making about all components of the course such as conceptual underpinnings, objectives, syllabus design, activity types, learners’ roles, teachers’ roles, and assessment. The paper also reflects on the understanding and direct experiences that the author has faced during the course implementation under the Thai ... -
Determinants of capital structure choice : an empirical analysis
(Assumption University, 1997) -
Determinants of female labour force participation in Burma : an empirical analysis of socio-economic survey data
(Assumption University, 2001) -
Determinants of the stock market index in Pakistan - a case study of the Karachi Stock Exchange index (KSE 100) from 2000 to 2014
(Assumption University Press, 2017)
This paper explores the causal links between nine fundamental variables and stock prices in Pakistan’s Karachi Stock Exchange index – KSE 100. It contributes significantly to the study of the stock exchange performance in Pakistan since the findings of prior studies were mostly divergent. Monthly data from January 2000 to April 2014 are used to analyze the impacts of the Industrial Production Index, the money supply, the Pak-US interest rate differential, the real effective exchange rate, the balance of trade, the expected inflation, the government ... -
Developing and testing relationship quality model: the context of undergraduate business programs in Thailand
(Bangkok : Assumption University, 2019)
The purpose of this study is to develop a concept of the dimensions of relationship quality for students and lecturers, using the Investment Theory. The determinants of relationship quality drawn from the Social Exchange Theory and their outcomes were investigated. Past studies examined relationship quality in various contexts, yet were limited in higher education. Relationship quality dimensions are evolving and mostly capture only “want to” and “ought to” stay in relationships, hence, this study added a “have to” aspect. This study adopted ... -
The developing image of the divine : a philosophical reflection on the relationship between 'will' and 'love' from the perspective of F.W.J. Schelling's later philosophy
(Bangkok : Assumption University, 2019)
The most significant call of the human being is for ceaseless effort. Rilke’s1 poetry in the form of poetic language is quite appropriate to support the author’s vital aim in encouraging one’s own self and the fellow human beings for constant unceasing effort. Schelling’s Later Thoughts are influenced by mystics and theosophers such as Meister Eckhart, Jacob Boehme, Franz von Baader and Oetinger. The call of the human being is to make ceaseless effort in developing the image of the Divine in oneself by transcending ‘will’ to ‘love’. According ... -
Development and environmental responsibility : the ethical dimensions
(Assumption University, 1995) -
Discerning beneath the TIPS of management iceberg
(Assumption University, 2004) -
Education & the distribution of income
(Assumption University, 1985) -
Education and exploration
(Assumption University, 1990) -
Education and global solidarity
(Assumption University, 2002) -
Education and human development
(Assumption University, 1992) -
Educational leadership for school based management
(Assumption University, 2006) -
The effect of organization development intervention on structural and psychological empowerment to enhance innovative work behavior: an action research in a technical school in Thailand
(Assumption University Press, 2018)
This research investigated the effect of organization development interventions (ODI) in improving structural and psychological empowerment, to promote innovative work behavior among organization members, in a technical school in Thailand. Using an action research design, the ODI activities were conducted for a six month period with 36 employees. Quantitative and qualitative methods were used to explore and gather data at all levels (executives, heads of department, and employees). The action research was conducted in three phases: pre-ODI, ODI, ... -
The effectiveness of blended learning: a case study
(Assumption University Press, 2018)
Recent policy announcements by the Thai government: Thailand 4.0, and its education component: Education 4.0, advocate the use of innovation and digital technology in schools and universities to improve the quality of education. We explore here the effectiveness of blended learning at an institute of higher education with a case study for one subject taught at the undergraduate level at Assumption University. Blended Learning in this study is defined as supplementing traditional classroom lectures with an online eLearning course in the same ...