Browsing Public Relations Department by Title
Now showing items 70-89 of 255
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Determinants of the stock market index in Pakistan - a case study of the Karachi Stock Exchange index (KSE 100) from 2000 to 2014
(Assumption University Press, 2017)
This paper explores the causal links between nine fundamental variables and stock prices in Pakistan’s Karachi Stock Exchange index – KSE 100. It contributes significantly to the study of the stock exchange performance in Pakistan since the findings of prior studies were mostly divergent. Monthly data from January 2000 to April 2014 are used to analyze the impacts of the Industrial Production Index, the money supply, the Pak-US interest rate differential, the real effective exchange rate, the balance of trade, the expected inflation, the government ... -
Developing and testing relationship quality model: the context of undergraduate business programs in Thailand
(Bangkok : Assumption University, 2019)
The purpose of this study is to develop a concept of the dimensions of relationship quality for students and lecturers, using the Investment Theory. The determinants of relationship quality drawn from the Social Exchange Theory and their outcomes were investigated. Past studies examined relationship quality in various contexts, yet were limited in higher education. Relationship quality dimensions are evolving and mostly capture only “want to” and “ought to” stay in relationships, hence, this study added a “have to” aspect. This study adopted ... -
The developing image of the divine : a philosophical reflection on the relationship between 'will' and 'love' from the perspective of F.W.J. Schelling's later philosophy
(Bangkok : Assumption University, 2019)
The most significant call of the human being is for ceaseless effort. Rilke’s1 poetry in the form of poetic language is quite appropriate to support the author’s vital aim in encouraging one’s own self and the fellow human beings for constant unceasing effort. Schelling’s Later Thoughts are influenced by mystics and theosophers such as Meister Eckhart, Jacob Boehme, Franz von Baader and Oetinger. The call of the human being is to make ceaseless effort in developing the image of the Divine in oneself by transcending ‘will’ to ‘love’. According ... -
Development and environmental responsibility : the ethical dimensions
(Assumption University, 1995) -
Discerning beneath the TIPS of management iceberg
(Assumption University, 2004) -
Education & the distribution of income
(Assumption University, 1985) -
Education and exploration
(Assumption University, 1990) -
Education and global solidarity
(Assumption University, 2002) -
Education and human development
(Assumption University, 1992) -
Educational leadership for school based management
(Assumption University, 2006) -
The effect of organization development intervention on structural and psychological empowerment to enhance innovative work behavior: an action research in a technical school in Thailand
(Assumption University Press, 2018)
This research investigated the effect of organization development interventions (ODI) in improving structural and psychological empowerment, to promote innovative work behavior among organization members, in a technical school in Thailand. Using an action research design, the ODI activities were conducted for a six month period with 36 employees. Quantitative and qualitative methods were used to explore and gather data at all levels (executives, heads of department, and employees). The action research was conducted in three phases: pre-ODI, ODI, ... -
The effectiveness of blended learning: a case study
(Assumption University Press, 2018)
Recent policy announcements by the Thai government: Thailand 4.0, and its education component: Education 4.0, advocate the use of innovation and digital technology in schools and universities to improve the quality of education. We explore here the effectiveness of blended learning at an institute of higher education with a case study for one subject taught at the undergraduate level at Assumption University. Blended Learning in this study is defined as supplementing traditional classroom lectures with an online eLearning course in the same ... -
Effects of product quality, service quality and price fairness on customer engagement and customer loyalty
(Bangkok : Assumption University, 2019)
This paper examines the key relationship effects between the customer perceived value dimensions: product quality, service quality and price fairness on customer engagement in a holistic model, using structural equation modeling. Further, the study evaluated the direct and mediating effects of these factors on customer loyalty in the automobile industry, with sample data from 224 existing car owners, based in Bangkok. The study results illustrate significant direct effects on customer loyalty, with product quality, service quality, price ... -
Electronic commerce and international taxation : questions about applying tax law in cyberspace
(Assumption University, 2000) -
Electronic information databases in Thailand
(Assumption University, 1990) -
Eliciting students' voices in the Thai context : a routine or a quest?
(Assumption University, 2005) -
Environmental problems in Thailand
(Assumption University, 1995) -
Evaluation of courseware production at the College of Internet Distance Education
(Assumption University, 2012) -
Examining and exploiting English learning strategies of successful Thai university students : the role of the social context
(Assumption University, 2006) -
Foreign direct investment : a global perspective
(Assumption University, 1997)