Browsing Public Relations Department by Title
Now showing items 90-109 of 261
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Examining and exploiting English learning strategies of successful Thai university students : the role of the social context
(Assumption University, 2006) -
Factors affecting fans' decisions to attend a professional basketball league in Thailand
(Assumption University Press, 2020)
This research is one of the first to consider an emerging market, exploring the factors affecting the decisions of fans to attend a professional basketball league game in Thailand. Fan acceptability and fan base are important measures for a successful league in the early stages of development. The study extracted 19 factors from the literature and from in-depth interviews with a panel of experts. The factors were assumed to be potentially useful in achieving the goal of increasing both fan acceptability and fan base. A survey instrument was ... -
Foreign direct investment : a global perspective
(Assumption University, 1997) -
From digital divide to global digital solidarity
(Assumption University, 2004) -
From the sage on the stage to the guide on the side : the challenge for educators today
(Assumption University, 2006) -
Good governance and multilateral diplomacy
(Assumption University, 2001) -
Heart of a dream
(Assumption University, 1993) -
Himalayan ecotourism in Shimla
(Assumption University, 2001) -
How Fungi may help to save the tropical rain forests
(Assumption University, 1995) -
Identification of service quality competency framework for the lounge attendants: a case of a privately-owned airline in Thailand
(Bangkok : Assumption University, 2019)
Service quality is a critical competitive differentiator, particularly for A airways, which cannot compete with low-cost carriers (LCCs) based on price; the airport lounge service has been identified as a critical aspect of overall airline service quality. However, an established competency framework for airline lounge staff, and clear understanding of the competencies that contribute to service quality in airline lounges are currently lacking. This research was conducted to determine whether staff competencies influence the service quality ... -
IMPACT OF ELEARNING IN FOREIGN DIRECT INVESTMENT ON THAI MANUFACTURING SMES
(Assumption University Press, 2017)
The objective of the study was to develop an eLearning in Foreign Direct Investment (FDI) using Facebook for the Thai manufacturing Small and Medium Enterprises (SMEs). The study was conducted using Learning Management System (LMS) and data was collected using structured questionnaires from manufacturing SMEs entrepreneurs in five provinces of lower northern Thailand. This study applied stratified random sampling techniques. Descriptive analysis, paired sample t-tests, and Spearman correlation were used to measure the relationships. It was found ... -
Impact of oil prices on OPEC economies in the changed global economic situation
(Assumption University, 1993) -
Implementation steps to optimize search engine marketing (SEM) results for small and medium sized e-commerce companies
(Assumption University, 2011) -
Import ance of study agribusiness
(Assumption University, 1985) -
Importance-performance analysis on information technology applications in higher educational institutions in Thailand
(Assumption University, 2007) -
Indian tourist sites- in the footsteps of the Buddha
(Assumption University, 2003) -
Individual determinants of responsible environmental behavior
(Assumption University, 2009) -
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Integrated approaches to improve students writing skills for English major students
(Assumption University, 2008) -
