Browsing Public Relations Department by Author "Zhu, Bing"
Developing and testing relationship quality model: the context of undergraduate business programs in Thailand Suppasit Sornsri; Zhu, Bing (Bangkok : Assumption University, 2019)
The purpose of this study is to develop a concept of the dimensions of relationship quality for students and lecturers, using the Investment Theory. The determinants of relationship quality drawn from the Social Exchange Theory and their outcomes were investigated. Past studies examined relationship quality in various contexts, yet were limited in higher education. Relationship quality dimensions are evolving and mostly capture only “want to” and “ought to” stay in relationships, hence, this study added a “have to” aspect. This study adopted ...