Browsing Journal Articles by Subject "Perceived risk"
Now showing items 1-1 of 1
A structural equation model of factors influencing Thai digital music piracy: a conceptual perspective (Assumption University Press, 2016)
This study presents a conceptual framework, using structural equation modeling, of the variables that influence Thai digital music piracy. From both the 1997 and 2008 economic turmoil to the technological leaps from cassettes, to CDs, to the Internet and the related peer-to-peer (P2P) file sharing technologies, the Thai music industry has and continues to witness tumultuous times. More recently, broadband and Internet enabled smart phones have exacerbated the issues swirling around digital music piracy and the loss of revenue to both the music ...