Dissertations

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https://repository.au.edu/handle/6623004553/77

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An empirical investigation of the moderating role of transformational advertising message strategies in the relationship between brand identification, brand trust, parasocial interaction and brand love

(Bangkok : Assumption University, 2021) Worapoj Sirichareechai
Index futures introduction and spot market volatility: the case of Thai stock market

(Bangkok : Assumption University, 2017) Yanee Leoywanichjalearn ; Wisaroot Pariyaprasert
Integrated brand love model: case study premier league fan clubs in Thailand

(Bangkok : Assumption University, 2016-11) Marissa Chantamas ; Kriengsin Prasongsukarn
The impact of in-store marketing stimuli on impulse buying behavior and post-purchase evaluation: a study of self-selected mass color cosmetics in Bangkok

(Bangkok : Assumption University, 2016) Wanwisa Charoennan ; Theingi
Informational influence of social network sites on consumer engagement intention: a context of civic engagement

(Bangkok : Assumption University, 2016) Khomson Tunsakul ; Thanawan Phongsatha