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Dissertations

Permanent URI for this collection

https://repository.au.edu/handle/6623004553/77

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Recent SubmissionsTitleIssue DateAdvisorAuthorSubjectSubmit DateResource Types

Recent Submissions

Now showing 1 - 5 of 40
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    An empirical investigation of the moderating role of transformational advertising message strategies in the relationship between brand identification, brand trust, parasocial interaction and brand love
    (Bangkok : Assumption University, 2021) Worapoj Sirichareechai
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    Index futures introduction and spot market volatility: the case of Thai stock market
    (Bangkok : Assumption University, 2017) Yanee Leoywanichjalearn ; Wisaroot Pariyaprasert
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    Integrated brand love model: case study premier league fan clubs in Thailand
    (Bangkok : Assumption University, 2016-11) Marissa Chantamas ; Kriengsin Prasongsukarn
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    The impact of in-store marketing stimuli on impulse buying behavior and post-purchase evaluation: a study of self-selected mass color cosmetics in Bangkok
    (Bangkok : Assumption University, 2016) Wanwisa Charoennan ; Theingi
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    Informational influence of social network sites on consumer engagement intention: a context of civic engagement
    (Bangkok : Assumption University, 2016) Khomson Tunsakul ; Thanawan Phongsatha
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