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    Extended UTAUT2 model on factors influencing of mobile commerce acceptance in Yangon, Myanmar 

    Lin, Jaw; Theingi, Hla (Bangkok : Assumption University, 2019)

    Today, wireless telecommunication is well designed and there is significant evidence on the critical growth of wireless technologies in developing countries including Myanmar. However, the usage of mobile services and transactions such as mobile payment, mobile wallet, electronic business are still low in Myanmar. This research attempts to investigate the factors influencing Mobile Commerce acceptance in Yangon, Myanmar and examines the differences in acceptance level among three generation groups (Generation X, Generation Y and Generation ...