Now showing items 1-2 of 2
The development and measurement of different service quality models
(Assumption University, 2008)
This article outlines the development of service quality models. from the earlier Nordic model, the Gaps model, SERVQUAL and SER VP ERF models. to the most recent, the service quality of int em et search ...
A comparison of perception, overall satisfaction and consumer behavior among Western, Asian, and Thai MRT passengers
(Assumption University, 2007)
This study aims to compare the differences in perceived service quality. satisfaction, and con- sumer behavior of Western, Asian, and Thai Bangkok subway customers. The data was collected from 606 respondents using ...