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Bunthuwun Laohasirichaikul (1)
Combs, Howard (1)
Sirion Chaipoopirutana (1)
Date Issued2010 (1)

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Effective customer relationship management of health care: a student of the perceptions of service quality, corporate image satisfaction, and loyalty of Thai outpatients of private hospitals in Thailand 

Sirion Chaipoopirutana; Bunthuwun Laohasirichaikul; Combs, Howard (2010)
This article investigates the effects and the relative importance of the four perceived service quality dimensions on corporate image, customer satisfaction, and customer loyalty. To obtain results, factor analysis and ...


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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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