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Sirion Chaipoopirutana (7)
Combs, Howard (1)Howard, Combs (1)Maruf, Alam (1)Vij, Vikrant (1)Yuttapong Chatchawanwan (1)SubjectAssumption University -- Periodicals (2)AU Journal of Management (2)Consumer behavior (2)American tourist in Thailand (1)Attitude towards piracy (1)AU Journal of Management -- 2007 (1)AU Journal of Management -- 2008 (1)Chinese tourist in Thailand (1)Consumer satisfaction (1)Culture origin (1)... View MoreDate Issued2009 (5)2008 (1)2007 (1)

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Cross-cultural study of Western and Thai subway' s passengers perception, overall satisfaction and consumer behavior 

Sirion Chaipoopirutana (2009-11)
The performance of the company service is an important issue for operative business activities. It effects in different levels of customer satisfaction, consumer behavior, and may affect different cultures. The objective ...
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A study of consumer intention to adopt E-Bay in Thailand 

Maruf, Alam; Sirion Chaipoopirutana; Howard, Combs (2009-11)
Online shopping has become increasingly popular in the modern marketplace with rapidly increasing numbers of online buyers reported every year. Web developers and marketers are continuously developing new strategies and ...
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The development and measurement of different service quality models 

Sirion Chaipoopirutana (Assumption University, 2008)
This article outlines the development of service quality models. from the earlier Nordic model, the Gaps model, SERVQUAL and SER VP ERF models. to the most recent, the service quality of int em et search ...
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A comparison of perception, overall satisfaction and consumer behavior among Western, Asian, and Thai MRT passengers 

Sirion Chaipoopirutana (Assumption University, 2007)
This study aims to compare the differences in perceived service quality. satisfaction, and con- sumer behavior of Western, Asian, and Thai Bangkok subway customers. The data was collected from 606 respondents using ...
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A comparison of Chinese and American tourist satisfaction in Thailand 

Sirion Chaipoopirutana (2009)
Successful tourist destinations will attract more visitors from different countries. However, culture diversification may need well management to respond and satisfy customer needs. Understanding of differences among ...
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Propositions and tentative model of factor effecting pirated software purchase intention 

Sirion Chaipoopirutana (2009)
The commercial piracy software is one complexity surrounding the phenomenon and it has become increasingly global. The trends will continue, and likely to accelerate which may be caused from many factors. The purpose of ...
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Diffusion of innovation in Asia: a study of internet banking in Thailand and India 

Sirion Chaipoopirutana; Combs, Howard; Yuttapong Chatchawanwan; Vij, Vikrant (2009)
This study examined the possible attributes of innovation that contribute to the adoption of innovative Internet banking services in India and Thailand. Diffusion of Innovation theory was utilized to study Indian and Thai ...


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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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