Now showing items 1-5 of 5
Diffusion of innovation in Asia: a study of internet banking in Thailand and India
This study examined the possible attributes of innovation that contribute to the adoption of innovative Internet banking services in India and Thailand. Diffusion of Innovation theory was utilized to study Indian and Thai ...
A comparison of Chinese and American tourist satisfaction in Thailand
Successful tourist destinations will attract more visitors from different countries. However, culture diversification may need well management to respond and satisfy customer needs. Understanding of differences among ...
Propositions and tentative model of factor effecting pirated software purchase intention
The commercial piracy software is one complexity surrounding the phenomenon and it has become increasingly global. The trends will continue, and likely to accelerate which may be caused from many factors. The purpose of ...
A study of consumer intention to adopt E-Bay in Thailand
Online shopping has become increasingly popular in the modern marketplace with rapidly increasing numbers of online buyers reported every year. Web developers and marketers are continuously developing new strategies and ...
Cross-cultural study of Western and Thai subway' s passengers perception, overall satisfaction and consumer behavior
The performance of the company service is an important issue for operative business activities. It effects in different levels of customer satisfaction, consumer behavior, and may affect different cultures. The objective ...