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AN EXAMINATION OF THE INFLUENTIAL FACTORS OF PACKAGING, PRICE SENSITIVITYAND BRAND IMAGE ON FROZEN FOOD CONSUMER BUYING BEHAVIOR IN BANGKOK, THAILAND
Packaging has been gradually taking on an important role as a way to serve consumers by providing information and delivering functions. The role of packaging is observed as a strategic tool to influence consumer buying ...
Factors Affecting Repurchase Intention of Smartphone: A Case Study of Huawei Smartphone in Yangon, Myanmar
This study investigates the relationship between functional value, price consciousness, word of mouth, brand image, attitude towards product and repurchases intention of a smartphone brand. To do so, a survey was ...