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Factors Affecting Repurchase Intention of Smartphone: A Case Study of Huawei Smartphone in Yangon, Myanmar
(2015-09)
This study investigates the relationship between functional value, price consciousness, word
of mouth, brand image, attitude towards product and repurchases intention of a smartphone
brand. To do so, a survey was ...
An examination of the influential factors of packaging, price sensitivity and brand image on frozen food consumer buying behavior in Bangkok, Thailand
(2016-02)
Packaging has been gradually taking on an important role as a way to serve consumers by
providing information and delivering functions. The role of packaging is observed as a
strategic tool to influence consumer buying ...