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A Study of Factors Affecting Purchase Intention on Mobile Shopping Towards Tmall.com of University Students in Kunming, China
(2015-08)
This study aims to examine critical determinants (perceived enjoyment, perceived ease of
use, social influence, trust, perceived cost, perceived enjoyment, and personality
variables in terms of innovativeness, affinity, ...
A study of Factors Affecting Customer’s Revisit Intention and Repurchase Intention towards Jingdong’s online shopping in Nanjing, China
(2015-08)
The propose of this study is to examine the effects of trust, customer satisfaction and
attitude towards the website on customers’ revisit intentions and repurchase intentions
towards Jingdong’s online shopping. The ...