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THE INFLUENCE OF BRAND ATTRIBUTES, PERCEIVED CONGRUENCE, WEBSITE IMAGE, ADVERTISING, EMOTIONAL ATTACHMENT, AND CONSUMER-COMPANY IDENTIFICATION ON CORPORATE IMAGE OF NEW MODEL SHOPPING MALL IN BANGKOK
The corporate image of a shopping mall is a focal factor, as the holistic images for reflection on the mall’s objectives, which influence customers’ perceptions of a good image on the professional services and the mall’s ...
A comparison of perception, overall satisfaction and consumer behavior among Western, Asian, and Thai MRT passengers
(Assumption University, 2007)
This study aims to compare the differences in perceived service quality. satisfaction, and con- sumer behavior of Western, Asian, and Thai Bangkok subway customers. The data was collected from 606 respondents using ...