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Author
Sirion Chaipoopirutana (8)
Ahmed, Nahian (1)Haohan, Yao (1)Kansiri Thongkam (1)Kitikorn Dowpiset (1)Kriengsin Prasongsukarn (1)Mon, Mi Ei Ei (1)Myint, Khine Cho Myo (1)Pronthip Praiwan (1)Zhang, Yue (1)Subject
Customer satisfaction (8)
Customer loyalty (2)Repurchase intention (2)Service quality (2)Airline image (1)Attitude towards website (1)Banking service (1)China (1)Consumer behavior (1)Customer perceive quality (1)... View MoreDate Issued2018 (1)2016 (3)2015 (3)2009 (1)

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Cross-cultural study of Western and Thai subway' s passengers perception, overall satisfaction and consumer behavior 

Sirion Chaipoopirutana (2009-11)
The performance of the company service is an important issue for operative business activities. It effects in different levels of customer satisfaction, consumer behavior, and may affect different cultures. The objective ...
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A study of Factors Affecting Customer’s Revisit Intention and Repurchase Intention towards Jingdong’s online shopping in Nanjing, China 

Zhang, Yue; Sirion Chaipoopirutana (2015-08)
The propose of this study is to examine the effects of trust, customer satisfaction and attitude towards the website on customers’ revisit intentions and repurchase intentions towards Jingdong’s online shopping. The ...
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Customer Satisfaction Towards Banking Service, Thailand 

Kansiri Thongkam; Sirion Chaipoopirutana (2016-06)
The purpose of this study was to study about the factors that influence customer satisfaction towards the Siam Commercial Bank, Thailand. In this research, the dependent variable is the customer satisfaction, while the ...
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The Study on Factors Influencing Customer Satisfaction towards XYZ International Airline in Yangon, Myanmar 

Mon, Mi Ei Ei; Kriengsin Prasongsukarn; Sirion Chaipoopirutana (2015-09)
The purpose of this research study was to examine the relationship between airline image, service quality (in terms of tangibles, reliability, responsiveness, assurance and empathy) perceived value and customer ...
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Customer Satisfaction Affecting Behavioral Intention to Repurchase at Fast Food Restaurant in Bangkok, Thailand 

Pronthip Praiwan; Sirion Chaipoopirutana (2016-06)
The objective of this research is to study factors affecting to behavioral intention to repurchase at McDonald’s in Bangkok, Thailand, while independent variables are perceive value, restaurant image, food and beverage ...
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An Empirical Study of Customer Satisfaction towards Food Delivery Online Using Mobile Application in China 

Haohan, Yao; Sirion Chaipoopirutana (2016-06)
Customer satisfaction surveys have become one of the most important tools in the e-service industry to found out about problems and determine how to improve online services. They are essential to e-commence companies’ ...
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The study of the Factors Affecting the Customer Loyalty of Lotteria fast food restaurants in Yangon, Myanmar 

Myint, Khine Cho Myo; Sirion Chaipoopirutana (2015-09)
This study investigates the relationship between perceived service quality (tangibles, reliability, responsiveness, assurance and empathy), image, perceived value and customer satisfaction. To do so a survey was conducted ...
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Measurement and evaluation of e-service quality dimension on customer satisfaction and brand loyalty towards online travel agency 

Ahmed, Nahian; Kitikorn Dowpiset; Sirion Chaipoopirutana (2018)
The continuous development of the Internet has facilitated businesses to enter into online web services. How businesses can utilize this growing business opportunity and can survive stiff competition is one of the important ...


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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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