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Cross-cultural study of Western and Thai subway' s passengers perception, overall satisfaction and consumer behavior
The performance of the company service is an important issue for operative business activities. It effects in different levels of customer satisfaction, consumer behavior, and may affect different cultures. The objective ...
A comparison of perception, overall satisfaction and consumer behavior among Western, Asian, and Thai MRT passengers
(Assumption University, 2007)
This study aims to compare the differences in perceived service quality. satisfaction, and con- sumer behavior of Western, Asian, and Thai Bangkok subway customers. The data was collected from 606 respondents using ...