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Author
Sirion Chaipoopirutana (11)
Kriengsin Prasongsukarn (2)Lukose, Saji (1)Mon, Mi Ei Ei (1)Myint, Khine Cho Myo (1)Win, Khin Sandar (1)Zhang, Yan (1)Zhang, Yue (1)SubjectCustomer satisfaction (3)China (2)Repurchase intention (2)Service quality (2)Airline image (1)Attitude towards products (1)Attitude towards website (1)Brand image (1)Consumer behaviour (1)Customer loyalty (1)... View MoreDate Issued
2015 (11)

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Factors affecting customer loyalty: A case study of BCEL Bank in Lao PDR 

Kriengsin Prasongsukarn; Sirion Chaipoopirutana (2015-11)
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A Study of Factors Affecting Purchase Intention on Mobile Shopping Towards Tmall.com of University Students in Kunming, China 

Zhang, Yan; Sirion Chaipoopirutana (2015-08)
This study aims to examine critical determinants (perceived enjoyment, perceived ease of use, social influence, trust, perceived cost, perceived enjoyment, and personality variables in terms of innovativeness, affinity, ...
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A study of Factors Affecting Customer’s Revisit Intention and Repurchase Intention towards Jingdong’s online shopping in Nanjing, China 

Zhang, Yue; Sirion Chaipoopirutana (2015-08)
The propose of this study is to examine the effects of trust, customer satisfaction and attitude towards the website on customers’ revisit intentions and repurchase intentions towards Jingdong’s online shopping. The ...
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The Impact of Trust, Customer Satisfaction, Service Quality and Perceived Value on Repurchase Intention towards Apple iPhone users in Bangkok, Thailand 

Sirion Chaipoopirutana (2015-11)
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An Antecedence of Repurchase Intention towards TARAD.COM Online Shopping 

Sirion Chaipoopirutana (2015-11)
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The Study on Factors Influencing Customer Satisfaction towards XYZ International Airline in Yangon, Myanmar 

Mon, Mi Ei Ei; Kriengsin Prasongsukarn; Sirion Chaipoopirutana (2015-09)
The purpose of this research study was to examine the relationship between airline image, service quality (in terms of tangibles, reliability, responsiveness, assurance and empathy) perceived value and customer ...
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Factors Affecting Repurchase Intention of Smartphone: A Case Study of Huawei Smartphone in Yangon, Myanmar 

Win, Khin Sandar; Sirion Chaipoopirutana (2015-09)
This study investigates the relationship between functional value, price consciousness, word of mouth, brand image, attitude towards product and repurchases intention of a smartphone brand. To do so, a survey was ...
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A Comparison Study of Service Quality, Customer Satisfaction and Word of Mouth between Thai and Cambodian Customers towards The Coffee Shops 

Sirion Chaipoopirutana (2015-11)
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A study of customer loyalty towards Caltex gas station in Thailand 

Sirion Chaipoopirutana (2015-11)
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The study of the Factors Affecting the Customer Loyalty of Lotteria fast food restaurants in Yangon, Myanmar 

Myint, Khine Cho Myo; Sirion Chaipoopirutana (2015-09)
This study investigates the relationship between perceived service quality (tangibles, reliability, responsiveness, assurance and empathy), image, perceived value and customer satisfaction. To do so a survey was conducted ...
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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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